Marketing & Mindset ezine: 5 Things You MUST Have In Your Marketing Funnel To Succeed

Published: Wed, 02/23/11


Rachel's Marketing & Mindset

February 23rd, 2011 Ezine -  Volume 2. Issue 27     

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This Week With Rachel
 


Hi
 
Well it's half-term hols for my young ladies this week so I'm only working a few hours, as I've promised them all kinds of treats! I spent the afternoon sitting in a jacuzzi yesterday watching them shoot through water plumes. It's so much fun when they get that bit older and you can RELAX more!
 
If you've been with me for a while you'll know what a voracious reader I am.  I have so many books and courses on the go that sometimes I wish I could EAT them and just KNOW it all right there and then!
 
Anyway it's been a while since I shared an inspiring book with you so I want to put that right. I've discovered a fab new author called Geoff Thompson. I realised I've been keeping him secretly all to my self ... He's a Brit who writes mega little books that are a cross between self help and think and grow rich. 
 
The mindset element of our marketing is SUCH a major piece of the puzzle so I want to encourage you (I know you might not need any encouragement - just a few good titles!) to keep on feeding your mind each and every day.
 
I've zipped through a couple of Geoff's books but the one that's hit home with me the most so far is the 'Elephant and the Twig.' 
 

What an amazing little book to read first thing in the morning or last thing at night. Makes you up your game just by reading it.

Here's my favourite little quote from the book, 'Virtue is the roughest way but proves at night a bed of down,'  Sir Henry Wooton

Geoff gives tips on how to avoid what he calls the 'soap syndrome' (not gossiping about people) and just how detrimental that can be to your success.

He talks alot about addictions and you know I love that subject which is why I'm on my 6th month of no alcohol (as an experiment for my prosperity project)

Here's a taster from the book:  'There is the Kabbalah belief that all of our energy and power is locked into our addictions and once we kill those addictions we get all our energy and power back.'

Interesting thought and a mesmerising read. Find it on Amazon.co.uk - not sure if you can get it elsewhere as an international reader but it's well worth seeking out.

Geoff started his career as a floor sweeper in a factory and became a martial arts guru and is now a motivational speaker and published author of 20 plus books. Oh and he's also a BAFTA winner and screenwriter! Well if he can do it so can you ... in your own sweet way.

I've been writing this as my girls are figuring out whether to have new hairstyles like Cat Deeley, Gwyneth Paltrow or Jessica Stroup! Ok I'm off to the hairdressers before they drive me round the bend.

 
 


Featured Article
 
5 Things You Must Have In Your Online Marketing Funnel to be Client Attractive
 

There's been a lot of talk about Attraction or Magnetic Marketing over recent years.  Some people hate the idea of it, others, like me, love it.

It all depends how it's done and for what purpose ...

If you're a coach, consultant or home based entrepreneur who wants to get more clients, sales and opportunities knocking on your virtual door, then pay attention.

There is a right way to do this which is easy to do when you know how, but there is also a wrong way to set it up which is what most people are doing.

If you're serious about establishing your presence on the internet so that you can cut through the clutter and start attracting more of the clients you want, I'm guessing you'd like to do this the right way!

So here's 5 Things you must put in place in your magnetic marketing funnel so that you become client attractive, and leap over the competition.   (There is actually no competition when you set up your online marketing funnel up in the way that I teach)

 

  • 1)      Highly converting landing (squeeze) page that speaks directly to your target market in a way that makes it almost impossible for them to click away without signing up for your offer

  • 2)      A compelling, client attractive 'irresistible offer' otherwise known as a free giveaway.  This must deliver on its promises in a BIG way so your prospects begin to trust you and see you as an expert or solution provider.

  • 3)      Email system that allows you to follow up on 'auto-pilot' so you can virtually hold your prospects' hand and lead them to elegantly take the next step with you. This is like a beautiful dance when you get it right

  • 4)      Multiple ways to generate highly qualified traffic to your landing page so that your marketing funnel welcomes new visitors and shows them around like clockwork (whether you're in the garden sunbathing, dancing in the kitchen, or out on a day trip with your family)

  • 5)      Systems in place to convert your prospects into clients or buyers.

 

When I first realised the power of walking my prospects through a magnetic marketing funnel like this I nearly levitated! I thought, 'who wouldn't be doing this if they knew they could? I mean HELLO?'
 
If you think you might need some help putting all of this in place click here: Find out how to start


 
  About Rachel
 

 
Rachel has been joyfully (for the most part!) running her global home based business for 8 years (when she broke free of the tyranny of a boss) and is the Founder of 'Become An Expert In Your Niche,' System.
 
Rachel values the freedom of the internet - home based & work from anywhere lifestyle, and her ezine and coaching is designed to help you to achieve the same in your profession.

She works out of her home office in the pastoral British countryside, around the many wonderful distractions of running a home based business, namely her husband and two beautiful, talented and noisy daughters Amy and Ella.

Find out more about how you can partner with Rachel in business or read the new

Interview with Rachel to find out more about 'Become an Expert in Your Niche' System & Programmes.

 
 

Have a great week

 

Rachel Henke

http://www.RachelHenke.com

Marketing & Mindset for Home Business Entrepreneurs 

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You can contact me on any of the following and if you have requests or comments my inbox is open 24/7 so hit the reply button or give me a call on the following:

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Do you enjoy Marketing & Mindset? Please forward this ezine to your friends - they'll thank you later!  
 

p.s  I may make money as an affiliate when I recommend products or services to you. You don't pay more - but I get rewarded for recommending. That's what affiliate marketing is. Please rest assured that I will NEVER recommend anything unless I feel it can provide great value to you. If you have any questions about anything that I recommend in this ezine please contact me and I'll do my best to help you.

 


 
                   
 
 
 
 
                  

Rachel Recommends
 


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