Marketing & Mindset ezine: How to Create Your Online Marketing Funnel So Your Ideal Clients Find YOU!

Published: Wed, 03/09/11


Rachel's Marketing & Mindset

March 9th, 2011 Ezine -  Volume 2. Issue 29     

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This Week With Rachel
 
Hi
 
We've had our first burst of Spring this week so I've been lounging in my conservatory, sun streaming in, working on my book & creating my new marketing funnel. Working from home is fabulous (especially when all your lovely house-mates are out and about!)
 
There's a lot going on as always. Apparently there has been another 'google slap,' and lots of the organic (non paid) listings are being dropped when they don't provide the reader with a good experience. 
 
Basically it means if you're on first page of google you'd better be sure that when someone searches and finds you, the info you provide them is RELEVANT. Much like the Google Pay-per-click system works. 
 
On the whole I think it's good because quality is what we want to find online so that people keep coming back to search. If you're providing quality and relevant material you have nothing to worry about.
 
This makes it all the more ESSENTIAL for you to have your own unique marketing funnel so that you can generate your own leads, have ideal clients calling you and customers buying through your funnel. Sweet!
 
It does take a lot of work to set it up but once you do you'll be sitting pretty. I'm a worker but I don't work for works sake. I'm creating everything I do for the long term return and showing my clients how to do the same.
 
My new programmes have just officially been launched this week and are attracting lots of interest. My stuff does what it says on the tin because I'm having my ideal clients contact me. This week's article is all about how you can do this too so be sure to check that out below.
 
Now my upgraded marketing funnel is in place I've started networking locally again so that I can partner up for joint ventures and drive traffic offline to my funnel.
 
Once your simple marketing funnel is in place you can choose how to drive traffic. They'll be a lot more about this in my new book but just know that you can do alot of online 'stuff' or you can get out and about if you prefer to be socialising and meeting people face to face.
 
I had a brilliant meet up with a local contact of mine, who I'll be interviewing and introducing to you very soon. I'll be popping along to BNI next week to check that out too. So whether you're a home based geek or an outgoing socialite you need your funnel in place yesterday!
 
Have a super week and get in touch if I can help you. Can't wait to share the details of my upcoming book 'Become an Expert in Your Niche' with the power of the internet.  So until next week ...


 
Yours in success
 
Rachel

 

 


Featured Article
 
 
 

If you're clicking around online but not getting the results you want, the chances are you've not set up your marketing funnel and systems in an effective way.

When you're just starting out or transitioning into attracting clients or generating leads online, start with a SIMPLE marketing funnel.

If you go straight for the big stuff you'll probably put it aside because you'll lose your vision when the little details trip you up; especially if you're working alone.

If you work with an internet marketing coach who can help you stay accountable and implement your focussed plan, you'll be able to set up a simple marketing funnel quickly.

Whether you're figuring it all out on your own or working with a coach you'll need to create your marketing funnel plan first.

Here are some tips for you that will make it easier:

Map it out with mind map software or if you're less techie like me, get some A3 white paper (big sheet) and draw out your funnel.

It doesn't need to be perfect and you may feel confused because you don't yet see the big picture.

That's ok. You need to just get started by putting what you DO KNOW down on paper. I tend to write some notes to remind me of what I want to research and what I may add in as the funnel develops.

I'm probably the most unlikely artist in the word but that doesn't stop me. I just don't care! I know that it's my IDEAS being implemented that bring me the results, not the perfect sketching

So draw it out roughly so you can visually refer back to this time and time again as you implement the steps.

It is easy when you create your plan like this. If you can't afford a coach (you can't afford not to have one in my experience) then read some good books on the subject and pair up with someone else who also wants to create their marketing funnel.

Having a buddy or working partner so that you can discuss your progress and hold each other accountable to taking action is invaluable.

It really isn't much fun doing it all alone and you can get the feedback you need by visiting each other's websites and following the process that you want your hot prospects and ideal clients to follow.

On your plan be as specific as you can. If you think you'd like to have a video on your landing (squeeze) page - the page where your hot prospects 'land' as a result of your marketing, then draw a box and write 'video' in it. It's a simple technique but very effective so that you can see the big picture at a glance.

There are lots of tools available to create websites but the best and most economical one that I've found and recommend is this one: Marketing Funnels in 10 Minutes

It's enabled me and many others to turn their ideas into client attractive websites in very little time; something that just wasn't possible before, without extensive knowledge of html or a big wad of cash for your web designer.

Here are some other things for you to think about when mapping out your marketing funnel:

  • What look do you want it to have? Think about colours and style.
  • How will it reflect your values and showcase you and your business?
  • Do you want to develop it into a serious marketing funnel with a 'back end' of your own 'high ticket' products or affiliate products? (This just means you market higher priced items as your prospects travel through your funnel)
  • Are you looking for a simple funnel that just generates leads so you can call your prospects?
  • What type of  'giveaway' or free offer will you have at your website or blog? (You must offer something of value if you want your visitors to exchange their contact details with you)

It could be something as simple as a checklist or list of tips. As long as it provides value for your target market and is associated with the service or products you offer, it is good enough to get started with.

  • How will you communicate with your database of subscribers? (Video, audio or written)
  • How will you follow up with your prospects and convert them into clients or buyers?
  • Will you set up your marketing funnel so that your ideal clients and business partners call you?

These are just some of the questions to ask yourself when you map out your marketing funnel.

One of Steven Covey's habits of highly effective people is 'Begin with the End in Mind.' This is critical for your success when creating your marketing funnel.

It doesn't mean you have to know it all or even know HOW to do any of it. It does mean that you must know what the end result is that you want.  What action do you want your visitors to take and what is the final result for them and for you?

Then you work back from there until you have your simple marketing funnel in place.

You can then develop it out as much as you want when you see what's working for you, and get familiar with the tools and the process.

Once you take these steps it's amazing how quickly you can start to attract your ideal clients and partners to you. You'll also be well on your way to establishing yourself as an expert in your niche.

To find out more about Rachel's 'Become an Expert in Your Niche,'Become an Expert in Your Niche coaching programmes and other resources click here, and if you like what you see, complete the form to schedule an informal call with Rachel.
 

Did you enjoy this article and want to use it in your blog or ezine?

No problem! But here is what you MUST please include with it:

Rachel Henke, The Become an Expert in your Niche Mentor, is founder of the 'Become An Expert In Your Niche' System, the step-by-step program that shows you exactly how to position yourself as an expert in your niche using the power of the internet, in record time...guaranteed. To receive her weekly Marketing & Mindset ezine and free report with insider secrets visit http://www.RachelHenke.com

 

 
  About Rachel
 

 
Rachel has been joyfully (for the most part!) running her global home based business for 8 years (when she broke free of the tyranny of a boss) and is the Founder of 'Become An Expert In Your Niche,' System.
 
Rachel values the freedom of the internet - home based & work from anywhere lifestyle, and her ezine and coaching is designed to help you to achieve the same in your profession.

She works out of her home office in the pastoral British countryside, around the many wonderful distractions of running a home based business, namely her husband and two beautiful, talented and noisy daughters Amy and Ella.

Check out the new:

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p.s  I may make money as an affiliate when I recommend products or services to you. You don't pay more - but I get rewarded for recommending. That's what affiliate marketing is. Please rest assured that I will NEVER recommend anything unless I feel it can provide great value to you. If you have any questions about anything that I recommend in this ezine please contact me and I'll do my best to help you.

 


 
                   
 
 
 
 
                  


 
Rachel Recommends
 
Become an Expert In Your Niche Coaching Programmes
 
 
Do you want to create your simple marketing funnel so that your ideal clients and customers find YOU online?
 
Are you overwhelmed and exhausted, trying to figure out all this 'internet marketing stuff' alone?
 
Do you wish you had someone to talk to who can serve as your coach, consultant and/or mentor?
 
If you answered yes to some or all of those questions then I may be able to help you. Click here to find out more: Informal Call with Rachel
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