Every business owner needs a
system. Many don't have one which means they spend more time reinventing the
wheel rather than cashing the cheques.
If you're feeling
overwhelmed and underpaid you'll want to read every word on this page and then
start implementing the steps.
As with most things, it's
easy when you know how so here are my 9 steps for creating your 'Niche Expert'
System:
1) Develop the Mindset for Success.
As Jim Rohn said, 'work
harder on yourself than you do on your job.'
We all want success to come now!
Success will come when you're mind is ready to attract it and not before
so don't cut corners here.
Take the time to read the
books, go to the seminars, have the coaching and seek out the mentors. It will
be worth every penny and minute of your time because when success does come it
won't catch you off guard.
If by fortuitous
circumstance success finds you before you're quite ready you may lose it as
fast as it came.
2) The Power of Niche
If you're going for
everyone, you risk getting no one. If
you cobble together a marketing system but haven't pinpointed your niche first,
you're working backwards. It won't be
long before you find yourself with no direction. What will your content be about if you're not
clear on your niche?
Get clear on your niche
BEFORE you create your marketing funnel and you'll save yourself many awkward
moments and frustrating outcomes.
Who is your perfect client
and what do they want? It's a simple question but it requires serious research
and a detailed answer. Don't skip this
to march on to the juicy stuff because you must put the right materials in
place to attract your prospects when they visit.
3) Create Your Magnetic Expert Profile
Who are you and what is your
brand?
How will you communicate
with your target market through social media?
By getting clarity on your
brand you'll never run out of things to say that attract your target market and
your perfect clients. People who
complain that they haven't got anything to say have probably not given much
thought to who they are being.
When you're very clear on
WHO you're talking to and you're very clear on WHAT you're delivering it
becomes easy.
Throw into the mix that all
you have to do online is to be you, (your brand) and it becomes easier still.
It's fun actually, not hard work at all.
4) The New Rules and the New Tools
Success in our changing
economy requires a fresh approach. Have
you set up your profiles on the big social networks so that you have an
effective social media presence?
Develop your own social
media strategy i.e.; how many times a day do you tweet? How do you update all your social media
profiles so that you don't fritter away the day? When do you send social
updates and how many business tweets do you send?
Get familiar with the new
tools and step out onto the new frontier. Have you a blog? If not, ask
yourself, why not?
Maybe it's time for you to
embrace the new rules and tools. When you do you'll be able to harness the
power of the internet to magnetically attract the right people and
opportunities to you.
If you resist because you
don't like change, these opportunities will pass you by and land on the lap of
one who is better prepared to receive them.
5) Unleash Your Inner Expert
If you want to attract
clients and receive the best referrals you'll need to learn the art of
communicating with your target market.
Take some time to learn the
new rules such as how to interact on Facebook and Twitter. What is 'twitter speak?'
Develop your own social
media strategy i.e.; how many times a day do you tweet? How do you update all your social media
profiles so that you don't fritter away the day?
Study basic copywriting so
that when you write an article you can guide the reader to take the next step
with you.
Think about making a short
audio or video if you can communicate more easily that way. It all works but
your must communicate and use your voice to show that you have expert knowledge.
Don't be freaked out by this
if you don't yet feel like an expert. Identify your niche and then study your
little socks off until you have enough knowledge to begin sharing some of it.
It's a smooth journey when
you can see your destination.
Keep an eye out for the launch of my new guide which will be available any day at a special launch price for you:
'The Niche Expert'
'Harness
the Power of the Internet to Attract More Perfect Clients, Publicity &
Opportunities'
Did you
enjoy this article and want to use it in your blog or ezine?
No
problem! But here is what you must please include with it:
Rachel
Henke, The 'Go-To Expert' Niche Mentor, is founder of The Niche
Expert, System, the step-by-step program that shows you exactly how to
position yourself as an expert in your niche using the power of the internet,
in record time...guaranteed. To receive the weekly Marketing & Mindset
ezine and free report with insider secrets to quickly becoming an expert in
your niche visit http://www.RachelHenke.com
