Marketing & Mindset ezine: Attract Perfect Clients & Publicity + Book Sample
Published: Wed, 03/30/11
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Rachel's Marketing & Mindset
March 30th, 2011 Ezine - Volume 2. Issue 32
RachelHenke.com Marketing & Mindset ezine is published once or twice
a week for opted in subscribers only.I know just how busy your inbox must be so
I appreciate your allowing my newsletter into it and will send you only my very best
Marketing & Mindset information and insights to help you to grow your home based &/or
solo entrepreneur business in style.
Published by Rachel Henke. Your questions, comments & feedback are always welcome so just hit the reply button.
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This Week With Rachel |
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Hi
I've been busy preparing for the release of my new book and it's ready right now! Writing a book takes a lot of discipline but it makes it much easier when you know exactly what value you have to deliver.
Today's article is about developing the right mindset to attract your perfect customers and publiciity online by sharing your unique value.
It's an excerpt from my new guide so you can sample a taste from the book and see how it can help you. The guide is 169 pages choc full of strategies, tips and tricks for building your business online.
It's a companion guide to my Niche Expert coaching programmes so for this very low investment in yourself you can get started today by tapping into the expert knowledge that I have worked so hard to accumulate over the past several years.
It will shorten your online journey by many miles and help you go round the humps instead of over them!
Hope you like it. Please send your feedback and as I'm now looking for more testimonials to add to my website so yours could be one of them! (This is a great way to create exposure and publicity for your website) That's it for now. Have fun and remember that becoming an expert in your niche doesn't have to be really hard when you have a plan and a system to follow. Rachel
The Niche Expert Coach http://www.RachelHenke.com http://www.NicheExpert.co
Tel: UK 07766 643984
Tel: USA 954 769 0049
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Expert ArticleHow to Attract Perfect Clients
& Publicity Online
An excerpt from module 1 of The Niche Expert.
Whether you're already
established in your field, or a complete beginner, you're in the right place to
position yourself as an expert in your niche by harnessing the power of the
internet. Begin implementing the assignments
in this guide and each one will build on the previous, creating the solid
foundation you need for a successful internet business. You can go at your own
speed and how fast you go will depend on your experience. Getting it done at your own
pace is more important than how long it takes because this foundation will
create the platform for everything you do in your business from now on, if you
do it right.
That being said, it's
definitely not about perfection and avoiding mistakes. Mistakes are part of
learning and growing so just jump right in and get started. I've made tons of mistakes along the way and
I'm sure without those multiple mistakes I wouldn't have acquired the expertise
that I now have. So what is your business
model? If you're not clear or 100% happy with what you're doing, now is the
time to evaluate.
Discovering your purpose and
passion doesn't have to be an elusive dream that you'll follow when you're 60.
The internet has opened up huge
opportunity for all of us to turn our passions into profits, so be serious
with this. Don't let the
'dream-stealers,' stop you either. It may be people who are close to you and
genuinely love you who are trying to hold you back. That is because they are
fearful of change and want you to play it safe. That way they feel they don't
have to worry about you. I believe the reason so many
people, women in particular, are now addicted to anti-depressants is because
they have suppressed their passion and purpose. If they had clarity I think
it's doubtful they'd be depressed. So what it comes down to is
looking closely at your skills and talents. Yes - you have those too. Sometimes
you need to dig deep, but there they are, waiting to be discovered. Then you need to decide how
you can bring them to the world by defining your value. Let's say your passion
is to write, your next step is to decide which type of writing will fulfil you.
This is where you begin to practice the style of writing you want to master, if
you haven't already. Skill and talent alone are
not enough. I can sit here all day and think about how I love to write
inspiring content and how wonderful it would be to write this guide, but if I
don't turn on my laptop and sit my bum down to do it, nothing is going to
happen. Yes indeed; it's the same
for all of us. You're not alone. We all need to practice and you need to
pinpoint your passion and purpose so that you can begin to practice right away. That now leads us into the
final step which is mastery. Mastery is where it all comes together for you
because you have practiced your chosen craft for 10,000 hours. Don't let this frighten you.
You can make money and achieve success long before you've done 10,000 hours but 10,000 hours is where you are
headed if you want to play really big. Malcolm Gladwell in his
fascinating book, 'Outliers,' explains how it takes 10,000 hours of practice to
become a world class expert in anything. If you're not happy and
fulfilled most of the time then the chances are that you are probably not
aligned with your purpose. Don't let it stop you from
moving ahead. As you're reading this guide you already have enough ideas to
move forward. Make sure to go through the whole guide and you'll find that your
intuition starts to speak back to you. You'll get those AHA moments by immersing
yourself in this process. I've been looking for my
purpose for years and it's actually been under my nose the whole time but I
wasn't quite ready to step into it. I couldn't define it. With two young
children I couldn't see exactly how I could do it. It might be the same for you
so be patient with yourself but step out with faith in the right direction. Don't use not yet knowing
your purpose as an excuse not to take action. It will fall into place for you
as you take the first steps. It is critical for your success mindset that you become very
clear and committed to what you're doing. Throughout the chapters in this guide
I'm going to explain to you exactly what to do to create your online expert presence using the powerful new tools
of the internet. The modules and assignments
of 'The
Niche Expert,' can be applied for any product or service-based
business, but are especially relevant for the business model where you create
your own entrepreneurial success blueprint. You can use the strategies
in this guide to get the word out about your business, gain clients, attract
publicity for your services and products, and to build relationships with
influential people in your field. Social Media is here to stay
so the quicker you learn to use it effectively the greater chance you have of
becoming an expert in your niche. The majority of business
owners are doing it all wrong online, so buckle up and I'll show you how to
position yourself so that the right people are drawn magnetically towards what
you have to offer, just by being yourself. What a relief!
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