Marketing & Mindset ezine: Attract Perfect Clients & Publicity + Book Sample

Published: Wed, 03/30/11


Rachel's Marketing & Mindset

March 30th, 2011 Ezine -  Volume 2. Issue 32     

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Published by Rachel Henke. Your questions, comments & feedback are always welcome so just hit the reply button.
 

This Week With Rachel
 
Hi
 
The sun's been out this week and spring has sprung. Isn't it fabulous after a long cold winter to feel the sun on your face?
 
I've been busy preparing for the release of my new book and it's ready right now!  Writing a book takes a lot of discipline but it makes it much easier when you know exactly what value you have to deliver.
 
Today's article is about developing the right mindset to attract your perfect customers and publiciity online by sharing your unique value.
 
It's an excerpt from my new guide so you can sample a taste from the book and see how it can help you. The guide is 169 pages choc full of strategies, tips and tricks for building your business online.
 
It's a companion guide to my Niche Expert coaching programmes so for this very low investment in yourself you can get started today by tapping into the expert knowledge that I have worked so hard to accumulate over the past several years.
 
It will shorten your online journey by many miles and help you go round the humps instead of over them!
 
Hope you like it. Please send your feedback and as I'm now looking for more testimonials to add to my website so yours could be one of them! (This is a great way to create exposure and publicity for your website)

That's it for now. Have fun and remember that becoming an expert in your niche doesn't have to be really hard when you have a plan and a system to follow.

 
Yours in success
 
Rachel
 
The Niche Expert Coach

http://www.RachelHenke.com
http://www.NicheExpert.co
Tel: UK 07766 643984
Tel: USA 954 769 0049

 

 



                  Expert Article 
How to Attract Perfect Clients & Publicity Online
 
An excerpt from module 1 of The Niche Expert.

Whether you're already established in your field, or a complete beginner, you're in the right place to position yourself as an expert in your niche by harnessing the power of the internet.

Begin implementing the assignments in this guide and each one will build on the previous, creating the solid foundation you need for a successful internet business. You can go at your own speed and how fast you go will depend on your experience.

Getting it done at your own pace is more important than how long it takes because this foundation will create the platform for everything you do in your business from now on, if you do it right.

That being said, it's definitely not about perfection and avoiding mistakes. Mistakes are part of learning and growing so just jump right in and get started.  I've made tons of mistakes along the way and I'm sure without those multiple mistakes I wouldn't have acquired the expertise that I now have.

So what is your business model? If you're not clear or 100% happy with what you're doing, now is the time to evaluate.

Discovering your purpose and passion doesn't have to be an elusive dream that you'll follow when you're 60. The internet has opened up huge opportunity for all of us to turn our passions into profits, so be serious with this.

Don't let the 'dream-stealers,' stop you either. It may be people who are close to you and genuinely love you who are trying to hold you back. That is because they are fearful of change and want you to play it safe. That way they feel they don't have to worry about you.

I believe the reason so many people, women in particular, are now addicted to anti-depressants is because they have suppressed their passion and purpose. If they had clarity I think it's doubtful they'd be depressed.

So what it comes down to is looking closely at your skills and talents. Yes - you have those too. Sometimes you need to dig deep, but there they are, waiting to be discovered.

Then you need to decide how you can bring them to the world by defining your value. Let's say your passion is to write, your next step is to decide which type of writing will fulfil you. This is where you begin to practice the style of writing you want to master, if you haven't already.

Skill and talent alone are not enough. I can sit here all day and think about how I love to write inspiring content and how wonderful it would be to write this guide, but if I don't turn on my laptop and sit my bum down to do it, nothing is going to happen.

Yes indeed; it's the same for all of us. You're not alone. We all need to practice and you need to pinpoint your passion and purpose so that you can begin to practice right away.

That now leads us into the final step which is mastery. Mastery is where it all comes together for you because you have practiced your chosen craft for 10,000 hours.

Don't let this frighten you. You can make money and achieve success long before you've done 10,000 hours but 10,000 hours is where you are headed if you want to play really big.

Malcolm Gladwell in his fascinating book, 'Outliers,' explains how it takes 10,000 hours of practice to become a world class expert in anything.

If you're not happy and fulfilled most of the time then the chances are that you are probably not aligned with your purpose.

Don't let it stop you from moving ahead. As you're reading this guide you already have enough ideas to move forward. Make sure to go through the whole guide and you'll find that your intuition starts to speak back to you. You'll get those AHA moments by immersing yourself in this process.

I've been looking for my purpose for years and it's actually been under my nose the whole time but I wasn't quite ready to step into it. I couldn't define it. With two young children I couldn't see exactly how I could do it. It might be the same for you so be patient with yourself but step out with faith in the right direction.

Don't use not yet knowing your purpose as an excuse not to take action. It will fall into place for you as you take the first steps.

It is critical for your success mindset that you become very clear and committed to what you're doing. Throughout the chapters in this guide I'm going to explain to you exactly what to do to create your online expert presence using the powerful new tools of the internet.

The modules and assignments of 'The Niche Expert,' can be applied for any product or service-based business, but are especially relevant for the business model where you create your own entrepreneurial success blueprint.

You can use the strategies in this guide to get the word out about your business, gain clients, attract publicity for your services and products, and to build relationships with influential people in your field.

Social Media is here to stay so the quicker you learn to use it effectively the greater chance you have of becoming an expert in your niche.

The majority of business owners are doing it all wrong online, so buckle up and I'll show you how to position yourself so that the right people are drawn magnetically towards what you have to offer, just by being yourself.

What a relief!

Click here to claim your copy to get started today: The Niche Expert

 
 
 
 
                  


 
Rachel Recommends
 
 
The Niche Expert System
 
Check out Rachel's brand new guide and special bonuses: 'The Niche Expert.'
 
 
Do you want to create your simple marketing funnel so that your ideal clients and customers find YOU online?
 
Are you overwhelmed and exhausted, trying to figure out all this 'internet marketing stuff' alone?
 
Do you wish you had someone to talk to who can serve as your coach, consultant and/or mentor?
 
If you answered yes to some or all of those questions then I may be able to help you. Click here to find out more about securing a spot in Rachel's private coaching programmes: More Info

 

Rachel specialises in Copywriting for the Internet so if you need a piece of content for your marketing funnel and don't know how to write it or don't have the time or the inclination go here:

Copywriting Service