Marketing & Mindset ezine: The easy way to create audio for your website

Published: Wed, 05/11/11


Rachel's Marketing & Mindset

May 11th, 2011 Ezine -  Volume 2. Issue 37     

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This Week With Rachel
 
Hi
 
Welcome to all the Marketing & Mindset new subscribers. I'd like to say a special thanks to both my new and long term loyal readers.

Here's a little update of what you can expect me to be delivering to you in 2011.

If you've been with me for a while you'll know that I started out online exclusively as a Network Marketing coach and have gradually switched my focus to teaching solo entrepreneurs how to establish themselves as the Go-To Expert in their niche, online.

I've had some curious emails about this so just to let you know yes I'm still an active Network Marketer and this is a big part of my business experience but on the whole you'll be getting tips, training, articles and the opportunity to learn from my books, and/or enrol for coaching & courses that will benefit you no matter what niche you're in.

The common denominator is that you want to attract either clients, customers, business partners, affiliates or publicity using the internet.

It's no exaggeration to say it is hectic online these days and you really do risk being crushed under the cyber foot if you don't have a clear game plan and social media strategy.

My purpose is to show you how to shine and stand out online so that you not only become the Go To Expert in your niche (apply this
for company, industry, field or profession) but that you develop an internet platform that leverages your time so that you can work less one to one, and provide more value, one to many, if you so choose.  This gives you time freedom and enables you to get paid a lot more for your time as well as to impact more people.

The internet is a fascinating medium and is ever changing. I will share the easiest to use tools, the most effective strategies
and simple to implement training as I apply it so that I don't add to your overwhelm, but in fact diminish it and help you to find clarity.

Arghhhhhh clarity is a lovely feeling.

Book publishing in the new space with kindle and self publishing is an area that I've already dived into so I'll be sharing
some of what I learn with you on that too.  If you intend to be the Go-To Expert then publishing your own reports & books is something you'll want to think seriously about.

The written word is blending and merging with the digital platform more each day so it's electric timing for you to get involved in this if it interests you.

Other than that I'll be sharing with you anything that I think will benefit you in your online marketing (I won't be bombarding you with stuff to buy and new shiny toys each day because that is just a distraction)

If you like the idea of working with me I have just 5 available slots for my email coaching programme.  It runs for just 1 month and gives you unlimited email access to me (I won't reply in the middle of the night though!!) and it is an easy way for you to get one to one help with your online marketing challenges without any long term commitment. It's also very reasonably priced if I do say so myself!

 
The remaining slots will go quickly so if you fancy this just drop me an email and I'll send you more details. You can also learn more about it on the teleclass audio towards the end of the recording where I made the original offer last week: http://rachelhenke.com/thenicheexpert/ 

Yours in success

 
Rachel
 
The Niche Expert Coach

More Marketing & Mindset Expert Articles           http://www.RachelHenke.com/blog/
 
Get started with The Niche Expert Book: 
 
Tel: UK 07766 643984
Tel: USA 954 769 0049
 
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Expert Article

How to create teleclasses & record audio for your website

It's a mad scramble for getting the skills to create smart content for your website.  This doesn't mean that simple marketing activities like writing articles don't work anymore. They work just as well as ever they did, but if you want to attract different types of people to your website you need to serve up your content in different formats.

Whichever way you look at it, it's a good idea to add in audio and/or video to your website pages.  Video takes a bit more time (you need to put on your 'face' and make sure you're having a good hair day)

With audio none of that applies although of course you can still look hot!

So today we'll talk about how to get audio on to your website the easy way. By audio I mean an 'MP3' recording that your web visitors can click on or download to their computer or iPod to take a little bit of you with them.

Some people say audio isn't as powerful as video but I disagree. What can be more powerful than taking someone's voice with you to the kitchen when you're cooking or to the beach as you're relaxing by the sea?

That being said audio has not changed but it is delivered differently. CDs are on their way out and the new dynamic, easy and free ways of listening to audio are in.

Think MP3 on your computer with iTunes and MP3 on your Kindle, IPod or IPad.

Think teleclasses and teleseminars - you share some valuable information about your expert topic, interview another expert, or are interviewed as one of the experts.  Your audience dial in or log on to listen to you either in real time or as a play back of the recording and there you are with your expert voice educating & sharing value with a potential client or customer anywhere around the globe.

The fabulous thing about audio is that the listener bonds with you (or not) on a whole different level than they might just from reading your blog posts.  They get to hear the real you and experience a piece of you 'live.'  You listeners can hear that you are human and you can have a 'tongue twister' moment just like them.  It doesn't have to be 'perfect,' it just has to be authentic & perceived as high value for your target market.

So are you sold? I'm guessing you might want to know how to create your audio seeing as it sounds so great!

Here's my easy formula for creating streaming audio or MP3 s for your website:

Continue reading at the Blog

Please let us know what you think at the blog.

The Niche Expert Guide shows you exactly how to create your strong foundation and how to become an expert in your niche to attract clients, customers, publicity and opportunities. Get started here with The Niche Expert 
 







 
 
 
 
                  

 
Rachel Recommends
 
 
The Niche Expert System
 
Check out Rachel's brand new e-guide and special bonuses: 'The Niche Expert.'
 
 
Listen to The Niche Expert Teleclass 'How to create your internet empire to become an expert in your niche & attract perfect clients & publicity online.