Marketing & Mindset ezine: Creating Your Niche Expert Report This Week!

Published: Wed, 06/29/11


 
 
 

 

Rachel's Marketing & Mindset

June 29th, 2011 Ezine -  Volume 2. Issue 44     

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Published by Rachel Henke. Your questions, comments & feedback are always
welcome so just hit the reply button.
 

This Week With Rachel
 
Hi 
 

Happy Happy ezine Wednesday!

How are you doing? The sun's flying high here in the UK and I've had some lovely sessions working 'on' my business sitting in the garden.  How are you doing on that?


What an amazing way to live. If you've been with me for a while you'll know that I tend to go 'full on' with things and when I love something I tell everyone!  This week I've immersed myself in Kris Carr's Crazy sexy diet book. Wow!
 

I've been working in the wellness industry for 8 years now so I'm aware of a lot of what she says in the book but you know how easy it is to conveniently 'forget' so you can go on eating & drinking what you love.

Anyway I'm making a new commitment to eat 'clean,' so if that sounds like something you're up for get yourself a copy from Amazon. I'm reading it with my teenagers - what an important mission to help them see past all of the food propaganda and know how to make better choices.

Thanks for all the love on the facebook biz page training from last week. More coming. I must have struck a chord and
I know you love video and audio. (If you're a speed reader like me don't worry I shall continue to cater to you too.)

I'm in the process of creating 'The Niche Expert Bootcamp' which will be available soon - when exactly depends on how I knuckle down despite the sunshine temptations ...
 
Look out for an email from me because I may just open it up for a limited number initially.  It will be at an extremely yummy price for my subscribers as I want to collect more testimonials and repay my loyal readers.

So if you love the Niche Expert concept, want to get more clients, customers & publicity for your biz using online systems, need a structured course that delivers the modules to you in bite sized chunks you're going to love this.
 

It's a complete step by step course with audio, transcripts, action guides and bonus resources.

I'll be giving you what you NEED to take action. Not a load of stuff that will overwhelm you - so if you're ready for a programme that will take you through setting up your niche expert business online (whether you have one now or not) this is especially for you.
 
Hit the reply button and let me know if you'd like to be notified first.
 
Summer action is cool. Why? Because it sets you up to reap your harvest in the autumn and of course you'll have everything in place to make 2012 your best year ever.


When you're using the internet to collect names, build your list and market your services, there are MANY things you
need to have in place for a profitable marketing funnel. The bootcamp will show you exactly what they are in a simple way.
I'm all about simple. People think I must be a techie but to be honest the internet tools do it all once the funnel's in place.


So watch this space! If you don't have your niche expert topic for marketing on the internet pinned down watch this
short video where I take you through the 3 magic questions:

http://youtu.be/0h5d5Yd5Isk

 

If you've got questions about anything relevant to the niche expert inclusive social media just leave a comment at the blog below the article and maybe next time I'll make a video especially for you.

Thanks for tuning in and I'll speak to you soon.

Yours in success
 
Rachel
 
Founder of The Niche Expert

More Marketing & Mindset Niche Expert Articles
          http://www.RachelHenke.com/
 
Get started with your Niche Expert business here: 
 
Tel: UK 07766 643984
Tel: USA 954 769 0049
 
Join the Social Media Stock Market with me on Empire Avenue: http://empireavenue.com/?t=d2wxfgry
 
 



Expert Article
Creating your Niche Expert Special Report this Week!
 

Authors have author-ity and whether you just whip up a special report or go in deep and write a book, the benefits will be many.

If you don't like writing and keep putting it off consider hiring someone else to do it. In my copywriting experience this will only work well if you have a very clear outline for them to follow.

As a budding or established expert in your niche you know all your 'stuff' so it's easy to share it but you must get over the hump and begin.

What you need is a systematic way to deliver it on and off the internet so that you can reach more of your delicious clients and customers.  Am I right?

The principles for creating your report and niche expert speech or book are the same. You could  write an article a week for a year and have plenty of material for a book.

I prefer to get things done quickly. I know a year goes by in a flash but year-long goals don't do it for me.  So let's cover how you can create your niche expert report this week!

Get a blank piece of paper and pen or create a new mind map if that works better for you.

Jot down the main elements of your business service or product.

What does it do?

What do you deliver?

What does your ideal client want to know before buying your product or investing in your service?

What is the big promise for them if they do move forward with you? (This should be directly related to your unique selling proposition and niche expert topic)

What are their concerns before they invest in this product or service?

Think of 5 or 7 things you want them to know so that you can use your report to 'fish' for your ideal clients.

Anticipate their concerns and address them.

You can make the report as short or as long as you want. If you're a natural writer go with the flow and make it an enjoyable and educational read - anything from 5 - 30 pages with large font works well.

If you're not so good on the writing make it a couple of pages but pack them with valuable tips. Don't be vague and fluffy.  Please don't use a couple of pages for self promotion or they'll be unsubscribing faster than you can celebrate their sign up!

Your niche expert report needs to warm up your subscribers so they read it and think 'hmmm that's exactly what I need.'

It's like planting seeds.

Make sure it talks to them in a language they understand. You should know this already if you have done your market research, got clarity on your niche expert topic and know what you are delivering.

If you haven't then hold off on the report until you have that in place.

Keep the information light but power packed. Add an introduction about how you came to create, use the product or do what you do. This gives the personal touch so that your reader can begin to relate to and feel connected with you as a real person.

The body of the report is your 7 tips or 5 secrets or whatever. Now the work begins!

Bash out as much relevant info as you can think of on each tips or mini topic.

Don't agonise over it - use a timer and give yourself 10 minutes for each tip. Perfection destroys creativity so leave it behind while you do this!

Read it all through, spell check, edit as needed.

Leave it to rest overnight and you may have some AHAs come up as you realise you've missed some important points out.

Read again the next day. Make sure it's congruent with what you stand for and deliver.

Add in your bio and resource links to your products and services with a call to action at the end. (A reason to move forward with you or your product)

That's it. It's simple, right? You can adapt this report and use it as your signature speech for live events or tele-seminars and you can even develop the concepts into your book or information product.

You have to start somewhere by injecting your expertise into an easy to access product and the easiest way to start is with a free giveaway for your list.

Remember that for people to exchange their contact details with you it must be a compelling message that speaks to them and it also weeds out the people who are not your ideal clients.

Ok so that's it for today. If you found this valuable please leave a comment and share on the buttons.


 
If you liked this article you'll love the book: The Niche Expert 
 
Please note that many of the links to 3rd-party products that  appear in this ezine and on my blog are affiliate links that will pay me a  commission if you invest in them.  I only ever recommend a product or programme that I have used or would use myself. My role is to save you the time and energy of trawling through all the 'stuff' out there and bringing the very best of what works directly to your inbox.
 
 
 



 
 
 
 
                  

 
Rachel Recommends
 
 
The Niche Expert System
 
Check out Rachel's brand new e-guide and special bonuses: 'The Niche Expert.'
 
 
Want Rachel's mentoring to develop your own Niche Expert Business? Go here: Niche Expert Programmes
 
 
 
Listen to The Niche Expert Teleclass 'How to create your internet empire to become an expert in your niche & attract perfect clients & publicity online.'