M&M Ezine: Choosing Your Who. (How getting this right can add $3k per customer)
Published: Wed, 06/27/12
Rachel's Marketing & Mindset Ezine
June 27 2012 Ezine - Volume 2. Issue 94
If you're reading somewhere online (howdee!) you can sign up to receive this ezine
at RachelHenke.com The complete Marketing & Mindset ezine is published
a couple of times a week for opted in subscribers only.
Published by Rachel Henke.
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In this Issue
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Choosing Your 'Who' (How getting this right earned me $3k per customer)
-
Radio Show Training & Talk Topics - Writing Your Niche Book
-
The Niche Expert Book with $247 Free Training & Gifts
-
Online Business Tool of the Week - Find Your Wealth Flow
Hello hello it's Wednesday again.
My gorgeous kitty George is snuggled on the windowsill, my daughter's still in
bed and all is peaceful and quiet so I thought I'd pop down and write to
you now.
How have you been enjoying the free videos I've been sending to you
this week on how to set up your niche online business from the ground
up?
If you have found them helpful I'd appreciate your leaving a comment and hitting the Facebook Like button below the videos so I know you're watching. :)
It is a new online world and I know you may not be used to interacting in this
way but this is how you develop your online brand so start small
and you'll see it's easy.
Stay tuned towards the end of this week as I have a special surprise for
you that might be just what you need right now to make 2012 a thrilling
business winner for you.
Meanwhile this week's ezine training is ....
Choosing your 'Who' or your 'Target Audience.'
Last week we covered your 'What' and this week's 'Who' is just as
critical.
When I started my first small business from home I didn't know any of this
and I used to go after everyone.
Or did I?
In this week's Marketing & Mindset check out the case study on how going after everyone compares to targeting your perfect 'Who' & how this one shift added a lovely $3000 to my annual sales with just one repeat client.
And don't stop there. Take this week's challenge and test your marketing message
to attract more of your perfect 'who.'
What could getting this right mean for you?
Perhaps:
More holidays with your family ...
The car you've been wanting to buy for years now ...
Being able to buy those gifts for your kids that you can't quite afford yet
Having the freedom to CHERRY PICK the projects and clients you
want to work with - not the ones you have to work with to pay the bills
I know what it's like because I've been there too and I know how important
this is which is why I make this complimentary training for you every week.
So yes you can make money marketing to everyone but you can make
more by marketing to your perfect WHO & have a much better time
of it while you do so!
mini challenge.
I'd certainly rather have Sarah as a client. How about you?
Please
push the 'buttons' and share on your favourite social media channels to help
get the word out on how effective this can be for any small business.
Thanks for reading and see you over at the blog.
Love and success
Rachel
p.s Taking a few minutes to take this challenge will make a major difference in your
earning power with your online (or traditional) business.
Listen in online or by phone app to The Rachel Henke Show daily for inspiration
* Writing Your Niche Book (Last day today)
*How to Choose Your Niche Topic - if you enjoyed
last week's ezine then this goes deeper with 15 minutes
of my niche topic insights
(Running Thursday-Sunday so please mark your calendar)
Check out the schedule for show times and tune in:
Times are in EST which is 5 hours BEHIND
UK time.
comments on anything in this ezine HERE:
I will reply and will be doing a lot more good stuff at the page
so if we're connected on my personal profile you still want to
be over on the business page too so you don't miss updates.
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Did You Get Your Copy of The Niche Expert Yet?
If you're serious about doing this stuff it's a must read for you and works
hand in hand with everything else you're learning here.
New bonuses including free 3 part video training series of pure content where I break
it all down for you step by step.
Order Your Copy of The Niche Expert now:
The Niche Expert is available
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores such as Barnes and Noble.
New updated edition for 2012 with foreword by Mike
Klingler now available.
For all order options, details of $247 (approx £200) NEW free training bonuses when
you order click here: The Niche Expert
Latest 'tweetback & faceback' from the internet highway ...
I just finished your book recently (bought it from
Waterstones in Ipswich)
and it inspired
me to start my own business designing creative illustrated
products for
children which I hope to launch really soon.
It was just the
push I needed to be honest and helped me to realise that
I knew a lot more
about my niche subject than I first thought!
Thanks Rachel, would be great to meet you one day and use
your
expertise further!
Simon Wild
Excellent read, I just passed this onto a colleague who was doing
some research on that. And he actually bought me lunch because
I found it for him smile Therefore let me rephrase that:
Thank you for lunch!
Lashawna Scrichfield
Lashawna Scrichfield
Great book Rachel, thanks. I knew some of it but there are some very
interesting nuggets in there which I will be implementing.
David Jansons, Focus Point Recruitment
Just wanted to stop by and say Hi - It was inspiring + lovely to meet you
the other day and I'm half way through your Gr8 book.
Gina, Creative Entrepreneur & Attendee of Start Up Suffolk
Hi Rachel
Just started reading the Niche Expert and am enjoying it and finding it useful.
Thanks
Anna, Accountant
Anna, Accountant
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
More rave reviews click HERE: Reviews
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Online Business Tool of the Week
Are You Feeling Stuck? - Find Your Wealth Flow:
Did you know that there are 8 ways to create wealth?
With this amazing online resource discover your personalised
path to wealth and what to focus on in just 20 minutes:
I'm a creator mixed with Star and Mechanic - perhaps no big surprise you might
say but when I got my profile a few years back it really gave me the push to move forward and have the courage to embrace the things I must focus on to maximise my natural ability.
Give it a try - I think you'll find it extremely helpful if you struggle with
focus and have several options for creating your wealth and business model so
are feeling stuck.
***
Other Useful Links
The Niche Expert Book & Bonuses - http://www.RachelHenke.com/nicheexpertbook
Join me on Facebook - http://www.Facebook.com/RachelHenkeFan
Tweet with me: http://www.Twitter.com/RachelHenke
Subscribe for all my Videos: http://www.YouTube.com/theRachelHenke
Recommended Online Business Tools: Secret Rolodex
Subscribe for all my Videos: http://www.YouTube.com/theRachelHenke
Recommended Online Business Tools: Secret Rolodex
Writing Resources: Copywriting & Book Resources
Confidence in High Heels: Get Your Free Day 1 Sample of my Confidence Blueprint
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pay more but I get a thank you for sending them new customers. That's how affiliate marketing works
and you can do it too. I only ever recommend a product or programme that I have used or would use
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