M&M Ezine: Why Should Your Perfect Who Choose You? (Challenge)

Published: Wed, 07/04/12

 

Rachel's Marketing &  Mindset Ezine
 

July 04 2012 Ezine -  Volume 2. Issue 95     

If you're reading somewhere online (howdee!) you can sign up to receive this ezine
at RachelHenke.com The complete 'Marketing & Mindset' is published
a couple of times a week for opted in subscribers only. 
 
Published by Rachel Henke.
 
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In this Issue
 
  • The Niche Expert Bootcamp - Courtesy Reminder Last Day Tomorrow
  • Why Should Your Target Audience Choose YOU? (Challenge)
  • Online Freebie of the Week - How to Market & Sell Information Products (& Win an IPad or Mac Pro if you move quickly!)
  • Radio Show Training & Talk Topics -3 Steps to Market ANYTHING
  • The Niche Expert Book with $247 Free Training & Gifts

Dear
 
How's your week been?
 
It's a hectic time of year for those of us with kids & of course it's also independence
day for our US friends.  One of my highest values is freedom and independence and
I wish you a fabulous celebration if you're over the pond.
 
Whereever you are I hope you watched the free videos I made for you all about how to create your profitable online presence and become a true "niche expert."
 
Tomorrow the special offer on The Niche Expert Bootcamp will be closing
so if you want to take advantage please do so now as it won't be available
at that lower price after tomorrow.  Here's the link to get all the details and enrol:
Niche Expert Bootcamp
Made a new video for this week's ezine with a challenge for you:
 
We've looked at your 'what' and your 'who' so today we're going to look at
'why you?'

The big question is how are you going to differentiate yourself so that more of your 'perfect who' choose to hire or work with you?

In a world where we're taught to follow the herd and try to fit in, personal branding can be scary stuff!

Online business demands that you create your magnetic brand (expert profile)
or be lost in the crowd. (boo hoo)

If you don't know why someone should choose you then they probably won't either!

In today's Marketing & Mindset there are 3 questions for you to consider and a big challenge to put them into action.

Watch the short video where I cover these questions and outline your challenge so you can implement this right away.
 
Click on the image below or on the link here: Why YOU?
 
 
 

By investing just 5-10 minutes to jot down the answers you will be able to begin creating your magnetic brand so you can stand out to get hired or work with more of your perfect clients or customers.

That's what I have for you today and I hope you'll follow through on the challenge

If you found this helpful please share on your favourite social media buttons below and if you're moved to then please leave your comment to let me know what you think.

Thanks for opening up and see you over at the blog.

  
Love and success
Rachel
 
p.s Isn't it time to focus on your own message so you can hit your big goals in 2012?
 
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Online MEGA Freebie of the Week
 
Part of my role in helping you position yourself as a niche expert
is in connecting you up with other experts and thought leaders.

Some people keep everything close to their chest and don't share
their brownies.  I prefer to hook you up with the best guys in the
field and let YOU decide.
 
I could pretend I made all this amazing stuff up myself but
that would be plain silly because I have the best mentors ... ;)
 
So this week please meet Eben Pagan. He is a LEGEND in online
marketing and building multi-million $ information empires.
 
The quality of his free videos is beyond stunning so if you're
in a place where you're ready to consider creating your
first digital or physical product go here now & also have a
chance to win an IPad or Mac Book Pro:
 
Get video
 
 
Listen in online or by phone app to The Rachel Henke Show daily
for inspiration on The Home Business Radio Network
 
*Your 3 Steps to Market Any Product (Book or other)
 
Check out the schedule for show times and tune in:
Schedule  
 
Times are in EST which is 5 hours BEHIND
UK time.
 
Please LIKE & share feedback, questions or
comments on anything in this ezine HERE:
 
http://Facebook.com/RachelHenkeFan
 
 I will reply and will be doing a lot more good stuff at the page
so if we're connected on my personal profile you still want to
be over on the business page too so you don't miss updates.
 
 
***
 
Did You Get Your Copy of The Niche Expert Yet?
 
If you're serious about doing this stuff it's a must read for you and works
hand in hand with everything else you're learning here.
 
New bonuses including free 3 part video training series of pure content where I break
it all down for you step by step.
 
Order Your Copy of The Niche Expert now:
 
 
 
The Niche Expert is available 
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores such as Barnes and Noble. 
 
New updated edition for 2012 with foreword by Mike
Klingler now available.

 
For all order options, details of $247 (approx £200) NEW free training bonuses when
you order click here: The Niche Expert
 
 
Latest 'tweetback & faceback' from the internet highway ...
 
I just finished your book recently (bought it from Waterstones in Ipswich) 
and it inspired me to start my own business designing creative illustrated
products for children which I hope to launch really soon.  It was just the
push I needed to be honest and helped me to realise that I knew a lot more
about my niche subject than I first thought!
Thanks Rachel, would be great to meet you one day and use your
expertise further!
 
Simon Wild
 
Excellent read, I just passed this onto a colleague who was doing
some research on that. And he actually bought me lunch because
I found it for him smile Therefore let me rephrase that:
Thank you for lunch!

Lashawna Scrichfield
 
Great book Rachel, thanks. I knew some of it but there are some very
interesting nuggets in there which I will be implementing.

David Jansons, Focus Point Recruitment

 
Just wanted to stop by and say Hi - It was inspiring + lovely to meet you
the other day and I'm half way through your Gr8 book.
 
Gina, Creative Entrepreneur & Attendee of Start Up Suffolk

Hi Rachel
Just started reading the Niche Expert and am enjoying it and finding it useful.
Thanks

Anna, Accountant
 
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
 
Mike Klingler, The Online School of Business

For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
More rave reviews click HERE: Reviews
 
***
 
Other Useful Links
 
 
The Niche Expert Book & Bonuses - http://www.RachelHenke.com/nicheexpertbook 
 
Join me on Facebook - http://www.Facebook.com/RachelHenkeFan 
 
Tweet with me: http://www.Twitter.com/RachelHenke

Subscribe for all my Videos: http://www.YouTube.com/theRachelHenke

Recommended Online Business Tools: Secret Rolodex 
 
 
Confidence in High Heels: Get Your Free Day 1 Sample of my Confidence Blueprint
 
Please note that many of the links to 3rd-party products that  appear in this ezine and on my websites
are affiliate links that will pay me a commission if you invest in them. It's a win-win because you don't
pay more but I get a thank you for sending them new customers.  That's how affiliate marketing works
and you can do it too.  I only ever recommend a product or programme that I have used or would use
myself. My role is to save you the time and energy of trawling through all the 'stuff' out there and
bringing the very best of what works directly to your inbox.  Thanks for your support because it
enables me to provide you with this high quality free ezine.