M&M: Have you got Multiple Niche Disorder? (open to see)

Published: Wed, 09/12/12

 

Rachel's Marketing & Mindset Challenge 
 

September 12 2012 Ezine -  Volume 2. Issue 105     

If you're reading with the latest whiz bang device (hello!) you can sign up to receive this ezine to your inbox at RachelHenke.com The complete 'Marketing & Mindset' is published weekly & delivered to subscribers only. 
 
Marketing & Mindset Challenge covers an eclectic mix of training & inspiration on Niche Marketing, Magnetic Branding, Expert Positioning, Digital Publishing, Mindset & Personal Growth, 'Any Location' Business Model & my sometimes wild & wacky insights to help you on your small business journey.
 
Published by Rachel Henke, Author, Radio Show Host & Creative Small Business Coach-Consultant. 
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In this issue
 
  • Got Multiple Niche Disorder? (Relief Can Be Yours)
  • LIVE Online 'Any Location' Business Model Class
  • Ali's Thrive Program is open now & my gift
  • Niche Expert Successes & Guest Blog Posts?
  • Latest Radio Shows 
  • The Niche Expert Book with $247 (£200) Free Training & Gifts
 
 

Hi 

Sitting in my pjs writing this.  That's what I especially love about the 'any location' business model.  Anytime, any place, anywhere ... (and looking any how!)

The creative flow strikes and all you need to do is power up your trusty laptop to share your good stuff with thousands of your 'perfect who.'

Am I dreaming - can you pinch me?  That's how big your opportunity is to 'do your thing' right now so I'm gently prodding you to run with it.  (Just in case you need someone to remind you)

Don't hold back and don't let fear stop you.

I was chatting with one of my 'perfect who' yesterday in an 'any location biz model' session & he was diagnosed with the 'multiple niche disorder.' It resonated with him & made us both laugh so much I thought it might help you too.

The multiple niche disorder is a severe case of creative overflow & gushing but scattered inspiration.

Have you got too many ideas, too many projects, too many things you 'could do,' and too many possible 'niches?' (Hell, you're not even that sure what bit your niche is although this Rachel chick keeps talking about it!)

If you're groaning now then I'm sorry to say you've probably contracted a severe case of this disorder which is usually aggravated by heavy internet usage & over-exposure to too many gurus!

The good news is it's pretty easy to fix.

Personally I'd much rather have 'too many ideas' than not enough ideas so breathe deeply dear one. (All is well)

You're inspired and you're receiving universal downloads a-plenty but sometimes your pen and your mental software just can't keep up.

The result?

You get stuck & can't move left or right, up or down.

You're like a frustrated Windows user with too many browsers and windows open simultaneously.  

Then a weird thing often happens; you lose your inspiration & deflate like an after party balloon.

You think to yourself, 'Where did that inspiration go?  I'm sure I had it nailed there for a minute.  It seemed like such a good idea at the time.  If only I'd captured it.'

So it's back to square one.

Anyways, don't worry about it; just learn from it.

Next time get all your ideas down on paper - just scribble no matter what madness your pen brings forth.  (Keep an ideas journal)

Then in another session (clear head needed) methodically go through your ideas and begin to pull them into a semblance of order.

What serves your 'perfect who?' & floats your boat at the same time?

What might they feel motivated enough to pay for?

What do you feel excited enough to implement?

Is this a problem people are searching for solutions to? (Use the beautiful google keyword tool)

Let's say you generally lead with: providing a healthy fast food solution to exhausted, overweight & time poor executives. (Very niche but possibly deep)

That's your main thing ok?  But if you have a calling to be in multiple niches here's the best way I've found to do it.

Take the ideas from your 'universal download' session and see which of them can be offered next as a product or service to your time poor execs.

The time poor execs need lots of help!

So this is how you add in other things and heal yourself instantly of multiple niche disorder.

Today's challenge (if you feel like you're suffering from the multiple-niche disorder) is to get all your ideas down and then go through them to see which of them can be tailored to suit your 'perfect who.'

One project at a time baby. :)

Love and success

Rachel

p.s Did you see I'm offering a brand new personalised LIVE Skype class in September where we'll get into the nitty gritty of your 'any location,' online business model & create your personalised plan to clarity & profits?

Limited places available & full details here in the email if you missed it: 

LIVE 1 Hour Plan Your Online Business Model Class


 

***
Ali Brown's Thrive Program is open and enrolling now.

I sent you an email the other day introducing you to Ali Brown, my favourite female mentor who has rocked my world ever since I first came online and decided to do something bigger than just generate leads for my direct sales business.

Here's my personal experience with her if you missed it: My take on it

Her program is now open and is incredible.  It's fairly high ticket so this is only for you
if you're in a place where you're ready to invest in yourself & your biz in a big way.

It's designed for women but if you're a man comfortable with women and your niche is mainly women this will be phenomenal partnership opps. & networking for you too.

If you do decide to go for it after checking out the video here: Ali Brown be sure to let me know because I'll add in some major value for you to compliment the program.  

You'll get my $997 Coaching Program completely free which will give you one on one access to me via 3 personalised calls as well as full email access for 6 months.

I recommend Ali's stuff and have taken many of her programs so if you're on the fence let me reassure you - she's the real deal & with me there too holding your hand it's a sweet one.

If you'd like to speak to me about it or ask me any questions about your situation just email info @ Rachelhenke.com & I'll give you my honest opinion on whether it's a good move for you now.

You can see all the details here: Ali Brown  (Her videos are gorgeous & uplifting)
 
Niche Successes?
 
 Having some success with your Niche Expert Business?  If you've found my training
and resources helpful in any way whether through my book, ezine, bootcamp or consulting please let me know.
 
I'd love to hear from you by email (hit reply) or on Facebook or Twitter (links below)
& maybe I'll be able to help get the word out about your niche business or you might
even be featured in this ezine which reaches thousands of savvy small business 
owners.
 
Small and big successes are all celebrated here so send em in and let me know what
you're up to. :)
 
***
Want to do a Guest Blog Post on Rachelhenke.com?  

If you've been tuning into my radio shows you'll know that one 
of the most effective ways to get eyeballs on your website is to feature a blog post
on someone else's blog which has a big readership.
 
If you have your niche online presence set up and would like to be considered as a guest post contributor please email info @ Rachelhenke.com  with a link to your blog or website and a brief outline of your niche business.
 
I'm looking for stories or short articles with tips of how you've taken the 'Niche Expert' approach to whatever Niche you're in and will feature the best ones on my blog etc.
 
The post will need to have a small business owner angle but you'll be able to feature your business by talking about it and linking to it at the end of the post.
 
Sweet ... look forward to hearing from you and don't worry, I'll give you specific criteria for your blog post and it doesn't need to be more than 500 words.

Not looking for perfection - looking for doers. 

***

Don't know where to start with your online presence?  

I've compiled a list of the best online resources
and tools for you here:  Rachel Recommends
 
***

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***
 
Did You Get Your Copy of The Niche Expert Yet?
 
If you're serious about doing this stuff it's a must read for you and works
hand in hand with everything else you're learning here.
 
New bonuses including free 3 part video training series of pure content 
where I break it all down for you step by step.
 
Order Your Copy of The Niche Expert now:
 
 
 
The Niche Expert is available 
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores such as Barnes and Noble. 
 
New updated edition for 2012 with foreword by Mike
Klingler now available.

 
For all order options, details of $247 (approx £200) NEW free training
bonuses when you order click here: The Niche Expert
 
 
Latest 'tweetback & faceback' from the internet highway ...
 
I just finished your book recently (bought it from Waterstones in Ipswich) 
and it inspired me to start my own business designing creative illustrated
products for children which I hope to launch really soon.  It was just the
push I needed to be honest and helped me to realise that I knew a lot more
about my niche subject than I first thought!
Thanks Rachel, would be great to meet you one day and use your
expertise further!
 
Simon Wild
 
Excellent read, I just passed this onto a colleague who was doing
some research on that. And he actually bought me lunch because
I found it for him smile Therefore let me rephrase that:
Thank you for lunch!

Lashawna Scrichfield
 
Great book Rachel, thanks. I knew some of it but there are some very
interesting nuggets in there which I will be implementing.

David Jansons, Focus Point Recruitment

 
Just wanted to stop by and say Hi - It was inspiring + lovely to meet you
the other day and I'm half way through your Gr8 book.
 
Gina, Creative Entrepreneur & Attendee of Start Up Suffolk

Hi Rachel
Just started reading the Niche Expert and am enjoying it and finding it useful.
Thanks

Anna, Accountant
 
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
 
Mike Klingler, The Online School of Business

For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
More rave reviews click HERE: Reviews***
 
Other Useful Links
 
 
The Niche Expert Book & Bonuses - http://www.RachelHenke.com/nicheexpertbook 
 
 
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