Rachel's Marketing & Mindset Challenge
September 26 2012 Ezine - Volume 2. Issue 107
If you're reading with the latest whiz bang device (hello!) you can sign up to receive this ezine to your inbox at RachelHenke.com The complete 'Marketing & Mindset' is published weekly & delivered to subscribers only.
Marketing & Mindset Challenge covers an eclectic mix of training & inspiration on Niche Marketing, Magnetic Branding, Expert Positioning, Digital Publishing, Mindset & Personal Growth, 'Any Location' Business Model, Productivity & my sometimes wild & wacky insights to help you on your small business journey.
Published by Rachel Henke, Author, Digital Publisher, Radio Show Host & Creative Small Business Coach-Consultant.
I'd love to hear from you - just hit reply to say hi and let me know which type of business you're in (or want to develop) so I know how to tailor the ezine to help you.
In this issue
Hi
How's it going?
Today's ezine challenge is all about testing whether your business model suits
your ideal lifestyle & income goals.
I'm not talking fancy cars and swimming pools although if that floats your boat
then I'm cheering you on of course.
I'm talking about the real stuff; you know the way you really want to spend
your time when money is no longer the big issue.
You may think that once you have the money issue out of the way you won't
need to do much and you'll just sit their drinking cocktails on the beach?
It's a nice dream but as you're a loyal subscriber over here at Marketing & Mindset
I think I know you better than that!
Sure we'll sip some cocktails but as creators and entrepreneurs we were born
to create and produce so for example my big dream is to be able to spend
as much time as I fancy researching & writing my books.
I can see myself doing it from any location - whether at home or away :)
And I already do that to a certain extent because I've picked the right business
model for my lifestyle goals.
My business doesn't just stop when I go on hols because it's set up with automated
systems & works online even when I don't!
So today's challenge is for you to have a think about your biz/work model &
I'm not saying you have to be an author to do this.
When I work one on one with my clients to help them map out their business
model and start or develop their biz online I often notice how incongruent their
current choices are with the lifestyle they actually want to live.
Start now with the business model that matches your lifestyle goals.
Why not position yourself in the right direction from today?
Even if you feel you must continue with your current business or job to pay the
mortgage you can now begin a gradual shift towards the business model that will fulfil
you.
- I don't know about you but my idea of fun is never having to think much about money - how about if it just flows in as a result of the value you give to the market place?
- Sitting on the beach as you travel to your favourite destinations or sitting snuggly at home doing whatever it is you love to do.
So what are your lifestyle goals? If for example you dream of travelling the world
& having the income to do that then having a 'local' business where you need to meet with
clients to earn cash isn't going to get you there.
It's common sense but as you probably noticed sometimes that can be quite uncommon!
Take a few minutes just now if you can to jot down your lifestyle goals, modest or
grand - they are the right ones for you and only you can decide to set up your
business so you can get closer to actually living them.
Love and success
Rachel
p.s Did you see I just released details of my brand new LIVE Online Workshop on Tuesday October 2nd 2pm UK BST but with full recording, where we'll cover the 3 essential elements to your 'Any Location Business Model?' Get the full scoop here and book your virtual seat as places are limited and it's a one time only training event:
Limited places available & full details here on the link if you missed the email:
Online 'Any Location' Workshop
p.p.s To attend this online workshop or receive the full presentation to watch at your leisure you must enrol as this is a paid event & the recording won't be sent out free later. It's not free fluff like so many webinars where they pitch you on a $10k program at the end. This is a complete & standalone training I'm offering where I'm teaching you the stuff I've learned from the gurus and have paid multiple thousands for the privilege. I'm offering it to you for just $37 today.
Don't know where to start with your online presence?
I've compiled a list of the best online resources
***
Still wondering how to get more confidence?
Do you know this weird secret to overcoming shyness, boosting
your confidence & becoming an extrovert?
Check out the secret HERE
This one is for the guys too!
***
The Kindle Revolution Updates
If you purchased Ryan Deiss's excellent course through my link
THANK YOU & please email info @ Rachelhenke.com along with your receipt
so we can schedule your bonus 30 minute digital publishing consultation. :)
***
Poss New Kindle Service?
If there is enough demand I'm thinking of also offering a Kindle publishing 'done for you' service so if you're interested in getting more info on that hit reply and let me
know a bit more about what you're looking to do and need help with.
***
This Week's Home Business Radio Shows
Listen in online or by phone app to The Rachel Henke Show daily
This week I'm covering The Niche Test & Multiple Niche
Disorder! (And how to fix it)
Check out the schedule for show times:
Schedule & leave a Facebook comment with your feedback.
Times are in EST which is 5 hours BEHIND UK time.
You can listen online, by iphone or android when on the move.
Please LIKE & share feedback, questions or
comments on anything in this ezine HERE:
***
Did You Get Your Copy of The Niche Expert Yet?
If you're serious about doing this stuff it's a must read for you and works
hand in hand with everything else you're learning here.
New bonuses including free 3 part video training series of pure content
where I break it all down for you step by step.
Order Your Copy of The Niche Expert now:
The Niche Expert is available
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores such as Barnes and Noble.
New updated edition for 2012 with foreword by Mike
Klingler now available.
For all order options, details of $247 (approx £200) NEW free training
Latest 'tweetback & faceback' from the internet highway ...
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
I purchased your book recently and am loving it!
Grant B
I just finished your book recently (bought it from
Waterstones in Ipswich)
and it inspired
me to start my own business designing creative illustrated
products for
children which I hope to launch really soon.
It was just the
push I needed to be honest and helped me to realise that
I knew a lot more
about my niche subject than I first thought!
Thanks Rachel, would be great to meet you one day and use
your
expertise further!
Simon Wild
Excellent read, I just passed this onto a colleague who was doing
some research on that. And he actually bought me lunch because
I found it for him smile Therefore let me rephrase that:
Thank you for lunch!
Lashawna Scrichfield
Great book Rachel, thanks. I knew some of it but there are some very
interesting nuggets in there which I will be implementing.
David Jansons, Focus Point Recruitment
Just wanted to stop by and say Hi - It was inspiring + lovely to meet you
the other day and I'm half way through your Gr8 book.
Gina, Creative Entrepreneur & Attendee of Start Up Suffolk
Hi Rachel
Just started reading the Niche Expert and am enjoying it and finding it useful.
Thanks
Anna, Accountant
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
More rave reviews click HERE: Reviews***
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