M&M: How to 'do you' but grow your company too!

Published: Wed, 09/19/12

 

Rachel's Marketing & Mindset Challenge 
 

September 19 2012 Ezine -  Volume 2. Issue 106     

If you're reading with the latest whiz bang device (hello!) you can sign up to receive this ezine to your inbox at RachelHenke.com The complete 'Marketing & Mindset' is published weekly & delivered to subscribers only. 
 
Marketing & Mindset Challenge covers an eclectic mix of training & inspiration on Niche Marketing, Magnetic Branding, Expert Positioning, Digital Publishing, Mindset & Personal Growth, 'Any Location' Business Model & my sometimes wild & wacky insights to help you on your small business journey.
 
Published by Rachel Henke, Author, Radio Show Host & Creative Small Business Coach-Consultant. 

I'd love to hear from you - just hit reply to say hi and let me know which type of business you're in (or want to develop) so I know how to tailor the ezine to help you.

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In this issue
 
  • How to 'Do You' but grow your company too!
  • NEW! Live Online 'Any Location' Workshop Oct 2nd
  • Latest Radio Shows 
  • The Niche Expert Book with $247 (£200) Free Training & Gifts
Hi Sugar

How have you been?

I've been deeply immersed in my creative world today but I never let a week go by without giving you some valuable content that you can action in your business; it's been a 'commandment' of mine for a couple of years now.


Today's challenge is all about 'doing you' in your business and with your online presence BUT growing your company too.


Whether you're a micro or solo operation and blissfully happy with that OR you're looking to grow a big team this 'doing you' is just as essential.


You have to allow your personality to shine through in your business if you want to connect authentically with your 'perfect who.' (Target audience)


If you don't inject your personality - you risk being just a general low cost commodity not a priceless and unique expert solution.


You don't want that do you?  No ... I know you don't.


So how can you 'do you' & shine but still be professional and grow your company?


Here are my top 3 tips you can put in place this week:

  • Create your company mission statement & revisit it often to remind yourself of your core values and ultimate goal in business. (Why & how do you serve your customers or clients) This doesn't need to be 'war and peace,' - just a simple one page or few sentences outlining what you're doing and why.

  • Create your 'magnetic expert brand,' - I talk about this a lot in The Niche Expert book but basically you need to decide what you (and your company) want to be known for and the easiest way to do this is to create a little profile for yourself to refer back to and develop as you go along. How will people remember you & your program or service?   What are you willing to share online that will make you memorable so you're a real person that others can refer business to?  Mixing a little pleasure with business in social media is a must and this is the way to communicate the authentic you & position yourself and your company as the expert solution, without salesy and yucky speak!

  • Create your signature program or service.  This will be your flagship product, service or program that your company (or just little ole you) offer.  This is how you make money & is the fastest way to become memorable and to position you and your company as the expert immediately.  Remember my shocking secret?  You can simply decide to be the expert - you don't need permission from anyone other than yourself!  All you need to do is commit to be the best you can be, to develop your skills as you serve your clients or customers in the best way you can each day.
Ok that's this week's challenge.  Please do these 3 simple things and you'll gain improved clarity in this crazy online world I promise!

Even if it's just you and the cat, start to think of yourself as a company & how you can increase your revenue by offering more cool stuff. (Feels good right?)

Love and success

Rachel

p.s Did you see I just released a brand new LIVE Online Workshop in October where we'll cover the 3 essential elements to your 'Any Location Business Model?'  If you missed it yesterday get the full scoop here and book your virtual seat as places are limited and it's a one time only training event: 

Limited places available & full details here on the link if you missed the email: 

Online 'Any Location' Workshop

p.p.s This is DIFFERENT from the one on one Skype sessions I've been doing recently so check it out and see if it's a fit for you.

 
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Don't know where to start with your online presence?  

I've compiled a list of the best online resources
and tools for you here:  Rachel Recommends
 
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This Week's Home Business Radio Shows 
 
Listen in online or by phone app to The Rachel Henke Show daily
for inspiration on The Home Business Radio Network
 
This week I'm covering Strategic Alliances & Joint Ventures 
and then Choosing your Niche Topic.
 
Check out the schedule for show times:
Schedule   & leave a Facebook comment with your feedback.
 
Times are in EST which is 5 hours BEHIND UK time.
 
You can listen online or by iphone or android when on the move.
 
Please LIKE & share feedback, questions or
comments on anything in this ezine HERE:
 
 
 
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Did You Get Your Copy of The Niche Expert Yet?
 
If you're serious about doing this stuff it's a must read for you and works
hand in hand with everything else you're learning here.
 
New bonuses including free 3 part video training series of pure content 
where I break it all down for you step by step.
 
Order Your Copy of The Niche Expert now:
 
 
 
The Niche Expert is available 
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores such as Barnes and Noble. 
 
New updated edition for 2012 with foreword by Mike
Klingler now available.

 
For all order options, details of $247 (approx £200) NEW free training
bonuses when you order click here: The Niche Expert
 
 
Latest 'tweetback & faceback' from the internet highway ...
 
I just finished your book recently (bought it from Waterstones in Ipswich) 
and it inspired me to start my own business designing creative illustrated
products for children which I hope to launch really soon.  It was just the
push I needed to be honest and helped me to realise that I knew a lot more
about my niche subject than I first thought!
Thanks Rachel, would be great to meet you one day and use your
expertise further!
 
Simon Wild
 
Excellent read, I just passed this onto a colleague who was doing
some research on that. And he actually bought me lunch because
I found it for him smile Therefore let me rephrase that:
Thank you for lunch!

Lashawna Scrichfield
 
Great book Rachel, thanks. I knew some of it but there are some very
interesting nuggets in there which I will be implementing.

David Jansons, Focus Point Recruitment

 
Just wanted to stop by and say Hi - It was inspiring + lovely to meet you
the other day and I'm half way through your Gr8 book.
 
Gina, Creative Entrepreneur & Attendee of Start Up Suffolk

Hi Rachel
Just started reading the Niche Expert and am enjoying it and finding it useful.
Thanks

Anna, Accountant
 
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
 
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
More rave reviews click HERE: Reviews***
 
Other Useful Links
 
 
The Niche Expert Book & Bonuses - http://www.RachelHenke.com/nicheexpertbook 
 
 
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Recommended Online Business Tools: The New Tools
 
Home Business Radio Network 24/7: The Rachel Henke Show
 
 
 
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