Marketing & Mindset Challenge
October 17th 2012 Ezine - Volume 2. Issue 110
If you're reading with the latest whiz bang device (hello!) you can sign up to receive this ezine to your inbox at RachelHenke.com The complete 'Marketing & Mindset' is published weekly & delivered to subscribers only.
Marketing & Mindset covers an eclectic mix of training & inspiration on Niche Marketing, Magnetic Branding, Expert Positioning, Digital Publishing, Personal Development, 'Any Location' Business, Productivity & my sometimes wild & wacky insights to help you on your small business journey.
Published by Rachel Henke, Author, Digital Publisher, Radio Show Host & Creative Small Business Coach-Consultant.
I'd love to hear from you - just hit reply to say hi and let me know which type of business you're in (or want to develop) so I know how to tailor the ezine to help you.
How to Get Clients
This is really the burning question that coaches and small business owners ask themselves regularly.
Unless you're clear on how to systematically bring customers and clients towards you through your marketing you may find yourself constantly fretting about money and chasing prospective clients or customers.
Waking up in the middle of the night worrying about how to pay the mortgage this month or how to pay for your kids' next school trip is not a fun situation to be in.
And when all the fancy schmanzy guru marketing 'stuff' is said and done, the bottom line is if you're not getting clients or customers for your products and services you're not profitable.
It constantly amazes me how much you actually need to figure out when setting up & maintaining your online marketing system.
I can see why many coaches & small business owners who just want to focus on what they love to do may become disheartened with the online marketing platform.
It's such a shame because by mastering the new rules and tools of the internet and creating your own niche branded platform YOU can reach thousands of people around the world.
Once you find your niche market, and get clear on your purpose in business and life, the marketing becomes much easier with the right platform:
My 5 Top Tips for Getting More Clients
- Get clear on your niche which is your what product you offer or your coaching topic, combined with your perfect who or target audience AND what differentiates you/ your company.
- Make sure your website reflects your niche so that when your perfect visitors arrive they understand at a glance that they've come to the right place.
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Pay What You Want?
Want to take advantage of the latest internet phenom & literally
'pay what you want' for my flagship course, The Niche Expert Bootcamp?
I'm not sure how long this will be open as I'm testing it for a trial period
and am also offering bonus email support for the Premium Plus version
which is something I haven't offered before.
In answer to a few questions I've had:
Yes the bootcamp covers the same concepts as the book BUT it goes
deeper in detail and implementation of the weekly lessons proves to be
higher with the accountability of the membership site and lessons
delivered to your inbox for 14 weeks.
Yes the bootcamp will help you start with a fresh niche if you want to start
all over OR position yourself better by getting clarity on & refining your existing niche
so you're able to get your message out much more effectively to bring your perfect
clients & customers towards you.
If you've got more questions about this offer just hit reply & I'll get back to you
asap. but please check out the page first for all the deets: N E Bootcamp
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Build Your Network (Killer Free Training)
As you may know, Robert Kiyosaki is famous for saying 'Rich People Build
Networks & everyone else looks for work.'
Check out aussie/anglo networking rockstar Ruth Thirtle's new video where she shares how to build
your network so you're not chasing clients but have the right people coming to you through your
networking. This is a topic close to my heart so if it resonates with you
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This Week's Home Business Radio Shows
Listen in online or by phone app to The Rachel Henke Show daily
This week I'm covering 'Decluttering to make space for success'
and 'Law of Attraction Feel Good Techniques I learned from Joe Vitale.'
Check out the schedule for approximate show times here:
Times are in EST which is 5 hours BEHIND UK time.
You can listen online, by iphone or android when on the move.
Please share your feedback on the ezine or radio shows HERE:
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Did You Get Your Copy of The Niche Expert Yet?
If you're serious about doing this stuff it's a must read for you and works
hand in hand with everything else you're learning here.
New bonuses including free 3 part video training series of pure content
where I break it all down for you step by step.
Order Your Copy of The Niche Expert now:
The Niche Expert is available
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores such as Barnes and Noble.
New updated edition for 2012 with foreword by Mike
Klingler now available.
For all order options, details of $247 (approx £200) NEW free training
Latest 'tweetback & faceback' from the internet highway ...
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
I purchased your book recently and am loving it!
Grant B
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
More Rave Reviews click HERE: Reviews***
Please note that many of the links to 3rd-party products that appear
in this ezine and on my websites are affiliate links that will pay me a
commission if you invest in them. It's a win-win because you don't pay
more but I get a thank you for sending them new customers. That's how
affiliate marketing works and you can do it too. I only ever recommend
a product or program that I have used or would use myself. My role is to
save you the time and energy of trawling
through all the 'stuff' out there
and bringing the very best of what works directly to your inbox. Thanks
for your support because it enables me to provide you with this high quality
complimentary ezine.