5 Tips to Become an Expert + Book Winners!
Published: Wed, 01/16/13
January 16th 2013 Ezine - Issue #123
Hi
It's snowing here in Suffolk, UK and it's on days like this I heap on an extra dollop
of gratitude for being in the fortunate position of working from my cosy home.
This week's challenge is to apply my 5 Top Tips to Become an Expert in Your
Niche. It's not as difficult as you might think so check them out below
and get started today.
And you can also listen to my very first ever podcast on Niche Positioning.
Yay. Getting our channel set up in the Apple store was a real pain which is odd
because Apple usually make things so super easy.
Scroll down to see if you're one of the 3 lucky winners of Tribes or The Niche Expert
from last week's blog giveaway!
There are too many broke authors and coaches who don't know how to make money
with their message. In today's Rachel Recommends snag your Million Dollar Plan
free training video series. Just watching Brendon's video will raise your vibration
and give you actionable items to start making more money now.
(I promise)
In this week's Home Business Radio Shows learn how to tap into Youtube
and to partner with Amazon to become a multi-channel marketing pro.
Love and success
Rachel
p.s If you're considering taking a session with me on how to set up your 'any location'
online business model or in case you missed this all the details are here so check it
***
5 Tips to Become an Expert in Your Niche
They figure, 'what I have to offer is so important that everyone needs it.'
That's mistake number one for a small business owner who doesn't have a multi-million dollar budget.
Niching enables you to successfully target and test segments of a market on a smaller budget.
If you have unlimited resources for marketing campaigns then sure you can go after everyone if you have a product that suits many people but most of us don't so get over it!
For example let's say you own a computer shop. You'll have different types of customers who respond to different marketing messages.
Do you work with a clientele who are ready to lovingly cough up for a Macbook Pro or do you attract students on a budget who are looking for the cheapest computer that will do the job?
Whatever way you look at it niche is always in the marketing equation somewhere.
So wherever you're at now with your business it's important to constantly be aware of your niche and here's the proven niche success formula:
"your target audience or 'perfect who' + what you offer + why you appeal to this audience"
Here's my 5 Top Tips to Get You On the Right Track:
Know Your Niche. Use the above formula and apply it to YOUR business. Don't skip this as it's the backbone of your marketing success. Do the research and collate your findings in an online notepad. This may change as your business develops so if you did it a while ago it's still worth doing it again now.
Map out your business model so it's online or semi-online. The digital mobile economy is NOW. Billions of dollars are exchanging hands online now so get your products and services in place with your unique marketing funnel so your 'perfect who' see you as the obvious expert solution.
Read the rest & grab the downloadable podcast at the blog & take a peek at our podcast channel at
the Apple store.
***
Rachel Recommends
Brendon Burchard reveals exactly how authors, speakers, coaches,
marketers,
and online thought leaders can really make money with their
advice and content.
This incredible free video series lays it all out for you:
There's nothing to buy, just mind blowing training for you but it's only available for a short
time so be sure to watch today so you don't miss out.
I've already heard back from a couple of subscribers who wrote me about how
much confidence this video gave them with weaving their story into their
marketing.
Watch here now: The Million Dollar Plan
***
Drumroll ... Announcing the 3 lucky winners of last week's book
giveaway:
Winners of The Niche Expert:
Scott Stembridge
Craig Worrell
Winner of Tribes by Seth Godin
Veronique Mermaz
Congrats! Please email me by return with your postal address and your
copy will be sent out shortly.
This Week's Home Business Radio Shows
Listen in online or by phone app to The Rachel Henke Show daily
for inspiration on The Home Business Radio Network
This week tune into 'Partnering with YouTube'
(last chance today 4.30pm UK 11.30am EST) &
'Partnering with Amazon' in the Multi-Channel
Marketing Series' Thurs-Sunday
Check out the schedule for show times here: Schedule
Times are in EST which is 5 hours BEHIND UK time.
I'd appreciate you liking or leaving a comment on my radio show page
so I know you stopped by: Rachel on Radio
***
What Do You Think?
Like & connect on Facebook for daily inspirational updates & let me know
what you think here: Facebook
For daily inspirational tweets connect and tweet with me here on Twitter
***
Did You Get Your Copy of The Niche Expert Yet?
If you're serious about having your own profitable platform it's a must read
for you and works hand in hand with everything else you're learning here.
Order Your Copy of The Niche Expert:
The Niche Expert is available
on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other
good book stores.
New updated edition with foreword by Mike
Klingler now available.
For all order options, details of $247 (approx £200) NEW free training
bonuses when you order click here: The Niche Expert
Bonuses include a Marketing Game Plan Template &
my time-saving Social Media Strategy.
Latest 'tweetback & faceback' from the internet highway ...
I love Rachel Henke's book The Niche Expert. An easy to understand yet powerful
guide to build an online marketing business. Love it. Thanks Rachel.
Tony Scarcia, Queensland, Australia
Tony Scarcia, Queensland, Australia
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
I purchased your book recently and am loving it!
Grant B
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
More Rave Reviews click HERE: Reviews***
Please note that many of the links to 3rd-party products that appear
in this ezine and on my websites are affiliate links that will pay me a
commission if you invest in them. It's a win-win because you don't pay
more but I get a thank you for sending them new customers.
I only ever recommend a product or program that I have used or would
use myself. My role is to save you the time and energy of trawling
through
all the 'stuff' out there and bringing the very best of what works directly to your inbox.
Thanks for your support because it enables me to provide you with this high quality
complimentary ezine.