3 questions to see if your marketing message is memorable + want to chat?
Published: Wed, 01/23/13
January 23rd 2013 Ezine - Issue #124
Hi
I'm not kidding when I tell you there are icicles hanging from the roof near my
bedroom window! Hope it's warmer where you are but if you're feeling
the cold there's no better time to cosy up and get some of your best work
done.
This week's challenge is all about crafting your memorable marketing message
and I ask you three questions to see if yours is memorable enough to create
a mini mission or mega movement. Scroll down below to see!
In today's Rachel Recommends watch a $10 Million Dollar REAL LIFE
If you've been with me for any time at all you know I'm not big on hype and
my company mission is to effectively 'bridge the guru gap,' so I share this with you
knowing that it's BIG stuff that will probably mess with your vision of what's
possible and that is a very good thing!
What's in store this week? Check out the Three Essential Elements of
an Any Location Business Model in the what's in store section below.
In this week's Home Business Radio Shows tune in today for an overview
of using the Facebook timeline by yours truly and see the schedule for
the next shows on Timeline Tips & Tactics to become a multi-channel marketing pro.
Love and success
Rachel
p.s I'm doing something wild which I don't normally do! If you'd like to ask me a question
about anything Marketing or Niche etc. I'm opening up my Skype and phone line so you can
get to know me and get a free 5 minute informal help chat with me.
I'll be available to take your call this THURSDAY anytime from 3.pm to 3.45pm UK Time/
10am to 10.45am EST.
If you're unable to make that time but want to chat with me LIVE
email info@Rachelhenke.com with your time zone and some possible good times for you
and also please include your name, business and question topic.
How to call in? Skype: Rachelhenke
UK Number: 07766 643984
USA 954 769 0049
Only at those specific times please and if I don't answer I'm already on a call so keep
trying. :)
The biggest P.S in history I know but I want to be available for you so pop the times
in your calender and give me a call if you've been uhhming and ahhing about all of this!
***
Your Weekly Challenge - A Mini Mission or Mega Movement?
I know, I know, not everyone wants to lead a mega movement but whether your goals
are daring or dainty you can still make a difference in your little slice of the world.
Getting your message out there with the internet means that your slice may be jagged
Getting your message out there with the internet means that your slice may be jagged
& multi-cultural or baked to the tastes of your home country.
The exciting thing is it's up to you to decide. People will find you based on what I call
The exciting thing is it's up to you to decide. People will find you based on what I call
your memorable marketing message so it's critical that you invest some time to
consciously craft one.
Here are some questions to help you that apply whether you have a brand new website
Here are some questions to help you that apply whether you have a brand new website
or have had your own website up for years.
They even apply if you don't yet have a website because I want you to begin with
They even apply if you don't yet have a website because I want you to begin with
the end in mind and ask yourself what you would like the answers to be.
- If you have a website who pops in to visit you?
if you've managed to convince yourself that you don't deal with all of that stuff!
Also take a look at your Alexa results demographic. By downloading the Alexa toolbar
Also take a look at your Alexa results demographic. By downloading the Alexa toolbar
you can get valuable data about who comes to visit you. If you don't think you have a
niche target audience I've got news for you; this is probably it!
If you love what you see i.e.; 'females aged 35-44 with some college education who
If you love what you see i.e.; 'females aged 35-44 with some college education who
browse
this site from home,' happy days! This is your 'perfect who.'
If on the other hand your products or services are designed to appeal to 20 somethings
If on the other hand your products or services are designed to appeal to 20 somethings
just starting out on their career then you have a serious problem.
Your memorable marketing message doesn't match your market. Oops. It's time to go
Your memorable marketing message doesn't match your market. Oops. It's time to go
back to the drawing board, define your niche and sharpen up your website so it
becomes irresistible to your target audience.
If you think your product is for everyone then good luck with that! Let me know how you
If you think your product is for everyone then good luck with that! Let me know how you
get on. If you've realized it's not for everyone but your marketing message IS for
everyone then it's definitely time for you to get some emergency help with your marketing
strategy.
- Is your 'gorgeous giveaway,' aligned with your memorable marketing message or is it decidedly in need of a rejuvenating spa day?
Get the answer & the third question at the blog & as always thanks for your support.
I'm grateful for you and am here to help you.
***
Rachel Recommends
If you've been watching Brendon's videos I've been sharing with you this past week
I feel certain you've been inspired and instructed by the phenomenal content.
If you've missed out it's not too late to watch the last in the series where Brendon
shares a $10 million case study and you can get an inspiring free download of
how to go from zero to 8 figures.
Unless you're already on 8 figures I'm guessing you can benefit from this!
Experts Academy will be opening up for registration tomorrow so get ready to enrol
if you feel this is right for you. It's a course for those with big goals
and is worth every penny.
I've put together some special high value gifts for you if you decide to
enrol through my link. Click to read my review and get all the details here:
You'll even get the full scoop on what's included at Experts Academy.
Just one of the bonus courses alone: Partnership Promo, is worth the price of the course.
Even if you choose not to enrol, watch the videos because they'll
really help you understand how modern online marketing works and the example
in the last video of how Barack Obama used email marketing to win the election was
enlightening whatever your politics.
I've already heard back from a couple of subscribers who wrote me about how
much confidence the videos gave them with weaving their story into their
marketing.
Watch here now while you still can: Zero to 8 Figures Video & Download
If you've got questions about any of this and want to chat about whether
this course is right for you just hit reply with your questions and I'll
get back to you asap. or give me a call on Thursday. :)
***
What's In Store!
How to map out your business model so it's online or semi-online. The digital mobile
economy is NOW. Billions of dollars are exchanging hands online now so get your products
and services in place with your unique marketing funnel so your 'perfect who' see you as the
obvious expert solution.
Discover the 3 essential elements for freedom with the 'Any Location Business Model:
Watch here & learn more about this unique online workshop: 3 Essential Elements
This Week's Home Business Radio Shows
Listen in online or by phone app to The Rachel Henke Show daily
for inspiration on The Home Business Radio Network
This week tune into 'The Facebook Timeline Overview'
(last chance today 4.30pm UK 11.30am EST) &
'Facebook Timeline Tips & Tactics' in the Multi-Channel
Marketing Series' Thurs-Sunday
Check out the schedule for show times here: Schedule
Times are in EST which is 5 hours BEHIND UK time.
I'd really appreciate you liking or leaving a comment on my radio show page
so I know you stopped by: Rachel on Radio
***
What Do You Think?
Like & connect on Facebook for daily inspirational updates & let me know
what you think here: Facebook
For daily inspirational tweets connect and tweet with me here on Twitter
Or simply hit reply or email info@Rachelhenke.com with your questions
or feedback
***
Did You Get Your Copy of The Niche Expert Yet?
If you're serious about having your own profitable platform it's a must read
for you and works hand in hand with everything else you're learning here.
Order Your Copy of The Niche Expert:
The Niche Expert is available on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other good book stores.
New updated edition with foreword by Mike
Klingler now available.
For all order options, details of $247 (approx £200) NEW free training
bonuses when you order click here: The Niche Expert
Bonuses include a Marketing Game Plan Template &
my time-saving Social Media Strategy.
Latest 'tweetback & faceback' from the internet highway ...
I love Rachel Henke's book The Niche Expert. An easy to understand yet powerful
guide to build an online marketing business. Love it. Thanks Rachel.
Tony Scarcia, Queensland, Australia
Tony Scarcia, Queensland, Australia
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
I purchased your book recently and am loving it!
Grant B
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
More Rave Reviews click HERE: Reviews***
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