If you build it will they come? (what to do if they don't ...)
Published: Wed, 03/13/13
March 13th 2013 Ezine - Issue #131
Hi
We're plunged back into the depths of Winter
in the UK so I'm sitting here writing to you snuggled
up in multiple layers & big fluffy socks!
I've been lusting after an iPad this week as apparently
I'm not content with an iPhone & MacBook Pro!
What an incredible job Apple has done of creating
a suite of products that people yearn to own more of.
What products or services could YOU create that would inspire
your perfect customers to yearn to own everything
you offer?
With that in mind this week's challenge is about what
you must do BEFORE you create your best-selling
products or services.
In today's Rachel Recommends check out my online
workshop that teaches you how to map out your
business model in less than 2 hours!
In this week's Home Business Radio Show tune in for my
show on how to generate hot niche leads. (Without these
you have no online business)
Love and success
Rachel
p.s I've also added a cool form to my website which allows you to
schedule a F-REE 15 minute informal chat with me if you want some help
with finding or re-aligning your niche. (Not sure how long I'll leave
that offer up so grab it now if you want it & let's get scheduled!)
***
Your Weekly Challenge - If You Build It Will They Come?
(And what to do if they don't)
I know you hear a lot of stuff about leveraging the internet to start
an online business that gives you time & mon-ey freedom.
Many marketers lead you to believe that all you have to do is bang
up a sales page and your perfect customers and clients will rush
over in droves forever.... (while you sleep or lie on the beach)
Sadly I couldn't retire after my first product although I did get
some sales which was enough to get me hooked.
Has it been the case for you? Unless you have what I call laser
'niche knowing' and combine that with knowing exactly how to use
the new rules & tools of the internet I'd hazard a guess that it's
probably not your reality.
What I've discovered on my niche journey is that there are 3 essential
elements to creating an online or 'any location' business model
to build a strong foundation for your online business.
They sound simple enough and I'll share them with you in a moment
but the big problem is that most of us (yes I was guilty of this too) rush
to get stuff done rather than plan what we really need to do before we
do it.
Have a think about this for a moment.
Do you rush through your day ticking urgent things off your to-do list?
If you don't then you're amongst the elite of small business owners and I
congratulate you.
You see even if you've taken my advice and set up a marketing game
plan and content creation calendar, the chances are that you just
about manage to get the basics done.
If you outsource to a VA (virtual assistant) or have someone else to help
you get the basics in place such as creating or updating your website
and posting your content etc. you have more time to focus
on planning before doing.
This is the big stuff. Creators love to create but we often do it in a very
haphazard way which might be okay if you don't mind being a starving
author, a coach who works purely for the love of it or a consultant
who only eats every other month ...
But if you've realized that you can only help more people by helping
yourself first (also known as paying your bills with ease) and doing
the stuff you're great at then you know it's time to go pro.
Here's a short video presentation which shares the 3 essential elements
of what I call the 'Any location business model.'
Here are the elements you need to understand in more detail
an online business that gives you time & mon-ey freedom.
Many marketers lead you to believe that all you have to do is bang
up a sales page and your perfect customers and clients will rush
over in droves forever.... (while you sleep or lie on the beach)
Sadly I couldn't retire after my first product although I did get
some sales which was enough to get me hooked.
Has it been the case for you? Unless you have what I call laser
'niche knowing' and combine that with knowing exactly how to use
the new rules & tools of the internet I'd hazard a guess that it's
probably not your reality.
What I've discovered on my niche journey is that there are 3 essential
elements to creating an online or 'any location' business model
to build a strong foundation for your online business.
They sound simple enough and I'll share them with you in a moment
but the big problem is that most of us (yes I was guilty of this too) rush
to get stuff done rather than plan what we really need to do before we
do it.
Have a think about this for a moment.
Do you rush through your day ticking urgent things off your to-do list?
If you don't then you're amongst the elite of small business owners and I
congratulate you.
You see even if you've taken my advice and set up a marketing game
plan and content creation calendar, the chances are that you just
about manage to get the basics done.
If you outsource to a VA (virtual assistant) or have someone else to help
you get the basics in place such as creating or updating your website
and posting your content etc. you have more time to focus
on planning before doing.
This is the big stuff. Creators love to create but we often do it in a very
haphazard way which might be okay if you don't mind being a starving
author, a coach who works purely for the love of it or a consultant
who only eats every other month ...
But if you've realized that you can only help more people by helping
yourself first (also known as paying your bills with ease) and doing
the stuff you're great at then you know it's time to go pro.
Here's a short video presentation which shares the 3 essential elements
of what I call the 'Any location business model.'
Here are the elements you need to understand in more detail
to be profitable from any location:
***
Rachel Recommends
The Any Location Business Model Workshop
Are you still using lack of time as an excuse for not creating the business
that suits your desired lifestyle & income goals?
Learn how to turn your expertise (yes you have some!) into real
money by leveraging the digital economy
Get my shortcuts for using automated systems & time-saving tools
Discover how to apply the 3 essential elements & map out your business
model in less than 2 hours here: Any Location Workshop
***
This Week's Home Business Radio Shows
Listen in online or by phone or android app to The Rachel Henke Show daily
for inspiration on The Home Business Radio Network
This week tune in to my show on the Art of Generating F-ree Niche Leads
running on Thurs-Sunday
Check out the schedule for daily show times here: Schedule
Times are in EST which is 5 hours BEHIND UK time & watch
my Tweets for show reminders.
I'd really appreciate you liking or leaving a comment on my radio show page
so I know you stopped by: Rachel on Radio
***
What Do You Think?
Like & connect on Facebook for daily inspirational updates & let me know
what you think here: Facebook
For daily inspirational tweets connect and tweet with me here on Twitter
Or simply hit reply or email info@Rachelhenke.com with your questions
or feedback
***
Did You Get Your Copy of The Niche Expert Yet?
If you're serious about having your own profitable platform it's a must read
for you and works hand in hand with what I'm teaching you each week.
Order Your Copy of The Niche Expert:
The Niche Expert is available on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other good book stores.
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
Bonuses include a Marketing Game Plan Template &
my time-saving Social Media Strategy.
Latest 'tweetback & faceback' from the internet highway ...
I love Rachel Henke's book The Niche Expert. An easy to understand yet powerful
guide to build an online marketing business. Love it. Thanks Rachel.
Tony Scarcia, Queensland, Australia
Tony Scarcia, Queensland, Australia
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
I purchased your book recently and am loving it!
Grant B
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
More Rave Reviews click HERE: Reviews***
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I only ever recommend a product or program that I have used or would
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through
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