Why competition in your niche is a blessing
Published: Wed, 05/15/13
May 15th 2013 Ezine - Issue #140
Hi
If you've just joined the Niche Expert community here's
a warm welcome to you. I'm thrilled to have you on board.
And for all of our lovely loyal subscribers I'm eternally grateful for
you.
This week's challenge is about turning your competition
from being a source of fearful feelings into flowing abundance.
Also in this issue ...
In today's Rachel Recommends discover the 3 essential
elements of the 'any location' business model.
In this week's Home Business Radio Show tune in to hear
me walk you through the 3 steps of becoming an expert in
your niche.
Love and success
Rachel
p.s I hope you enjoy this issue. If you do come on over and leave
me a comment or say hi on my Facebook page.
Your Weekly Challenge - Why Competition is a Good Thing
Creative entrepreneurs and coaches often get their knickers in a right old twist when it comes to talking about their competition.
Today let's talk about why competition is a very good thing for you.
How your competition can help you
Healthy competition shows there is money in your niche. If there
is no established competition the chances are the niche is not a profitable one.
Even if your company offers a product that is a new category creator as with Apple's iPad - it's just the delivery system that is more innovative but the consumer need to go online with a mobile device was already established by the 'competition'.
You don't need to create a new product category
If your big idea isn't as huge as Apple's don't let that knock you out of the game! Your big idea may be something as simple as how you deliver your product or service with a twist.
Some of the most compelling brands promote a simple idea. Think Martha Beck style. Martha is Oprah's favourite coach and she's one in millions of life coaches but she stands out.
Her big idea is that you can build your business around your unique life experience. This in itself doesn't sound all that innovative does it? You see it doesn't have to be complicated but you must make your big idea your own.
One of my big ideas (of course I can't be boxed in with just one! :) is that you can position yourself as an expert from day one of your business.
Today let's talk about why competition is a very good thing for you.
How your competition can help you
Healthy competition shows there is money in your niche. If there
is no established competition the chances are the niche is not a profitable one.
Even if your company offers a product that is a new category creator as with Apple's iPad - it's just the delivery system that is more innovative but the consumer need to go online with a mobile device was already established by the 'competition'.
You don't need to create a new product category
If your big idea isn't as huge as Apple's don't let that knock you out of the game! Your big idea may be something as simple as how you deliver your product or service with a twist.
Some of the most compelling brands promote a simple idea. Think Martha Beck style. Martha is Oprah's favourite coach and she's one in millions of life coaches but she stands out.
Her big idea is that you can build your business around your unique life experience. This in itself doesn't sound all that innovative does it? You see it doesn't have to be complicated but you must make your big idea your own.
One of my big ideas (of course I can't be boxed in with just one! :) is that you can position yourself as an expert from day one of your business.
***
Rachel Recommends
Do you dream of working from home or any location and being paid as the
expert you know you can be?
You need to learn how to turn your expertise into real money
by tapping into the digital economy:
Discover the 3 essential elements by clicking here
***
This Week's Home Business Radio Show
Listen in online or on your mobile device to The Rachel Henke Show
daily for inspiration on The Home Business Radio Network
This week's new show is on how to position yourself as an expert
in 3 simple steps.
***
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***
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