I love hearing this from my clients and subscribers because that is what I set out to do from day one of my business journey.

It was a very different business model when I started out but the feedback I've always received consistently is that of being straight talking and telling it how I see it.

Now there are many times when if I sugar coated my advice it may well serve me better.

I could take any client who is willing to pay my rates even if I know they have unrealistic expectations and we're not a good fit.

I could tell people what they want to hear: 'all you need to do is xxx and you'll be a gazzilionaire by next week.'

And it's funny because as much as you'd think that most smart business owners know that there is no such thing as 'get rich quick,' there is still a tiny little part of most of us that longs for it to be possible.