The Guru Myths Exposed: what is the Guru model?
Published: Wed, 09/11/13

Scroll down below for the first in the series in which we take a look
There are so many gurus online and so much conflicting advice that it can be super confusing to know who to listen to and in what order!
Most of us can't resist the gurus, including me, for the most part.
I learned my marketing & business skills at the knee of the guru and much of my spiritual development has come from studying with personal development gurus.
Once you have a published book and/or digital products and a tribe of followers and/or coaching clients and/or you speak at online or in person events, many people will naturally see you as a guru.
This may make you feel queasy (you're not alone) or it may thrill you to the core.
You might be jumping up and down and can't wait to get on that stage to share your guru message!
Most of us aren't that way and it takes a little bit of coaxing to find our inner guru and bring him or her out into the world to share some wisdom.
Whichever it is in your case, it's a good idea to get comfortable with the term and to learn how the model works so that you can keep the best and discard the rest.
The online type of business model I teach is often referred to as 'The Guru Model,' so it's only natural that your followers (commonly known as fans) and clients may see you in this light.
I've adapted the model and named it 'The Niche Expert,' but whatever you want to call it you'll need to get used to being in the spotlight whether online or off.
Donald Burns of DonaldBurns.net