How to create your personal brand to market authentically
Published: Wed, 11/27/13
November 27th 2013 Ezine - Issue #166
Hi
Well the holiday countdown is already on and I can see people
mentally closing their business down already.
I'm all for having fun but urge you to keep pushing yourself
to close out the year strong because that way you enter
2014 with momentum.
And a Happy Thanksgiving to you if you celebrate.
I don't know why it is but I do know that if you keep taking action
to attract new clients, good things will happen even if your next new client
comes from a completely different source!
This week's challenge is about creating your personal brand so that
you can more easily attract the people and opportunities you want.
If you get your personal branding wrong you can do more harm than good
so read on below.
Love and success
Rachel
http://www.Rachelhenke.com
p.s In honour of the holiday season keep an eye on your inbox for a very special offer where you'll be able to get access to my popular Niche Expert Bootcamp at a snippet of the usual investment.
p.p.s I figure even though we don't have Black Friday here in the UK, wherever
you are you probably love a good deal and if you don't have everything in place to generate your own leads online and attract clients then this is what you need. :)
The Challenge - How to Create Your Personal Brand to Market Yourself As An Expert Authentically
The line between sales, marketing and personal branding is a fine one in this new digital world.
To market your company or yourself as an expert in your field it's essential that you build an expert brand.
But that's easier said than done isn't it?
And all the more so if you lack experience of branding or online marketing.
It gets even more challenging when you realise that to market yourself as an expert coach, consultant, author, speaker or trainer, you really need to create a personal brand.
The old stuffy, corporate way of doing things just doesn't cut it online.
Your perfect clients want to know who the real person is behind the brand.
In today's digital world you'll get brownie points for being transparent.
To market your company or yourself as an expert in your field it's essential that you build an expert brand.
But that's easier said than done isn't it?
And all the more so if you lack experience of branding or online marketing.
It gets even more challenging when you realise that to market yourself as an expert coach, consultant, author, speaker or trainer, you really need to create a personal brand.
The old stuffy, corporate way of doing things just doesn't cut it online.
Your perfect clients want to know who the real person is behind the brand.
In today's digital world you'll get brownie points for being transparent.
Click here to discover how to attract your ideal clients using your brand
***
What Do You Think?
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Or simply hit reply or email info@Rachelhenke.com with your questions
or feedback
***
Did You Get Your Copy of The Niche Expert Book Yet?
If you're serious about attracting your perfect clients online, it's a must read
and works hand in hand with the weekly challenge.
Order Your Copy of The Niche Expert:
The Niche Expert is available on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other good book stores.
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
Bonuses include a Marketing Game Plan Template &
Social Media Strategy for less than 30 minutes per day.
Latest 'tweetback & faceback' from the internet highway ...
I've been busy! After buying your "Niche Expert" book we refocused our marketing on content. We now have an opt in fortnightly newsletter, Perform, which is steadily growing its circulation. We also became Kindle publishers to promote our expertise through Kindle. But, serendipity took over and we have published three books for others and I was asked to write a management book for an american book publisher. It is as they say, you can never tie cause and effect, but it does work!
Stephen W Walker, Motivation Matters
Stephen W Walker, Motivation Matters
Reading a great book The Niche Expert by Rachel Henke
Jane Farrelly, @focus_coaching
Hi Rachel
I just finished your book recently (bought it from Waterstones) and it inspired me to start my own business designing creative illustrated products for children which I hope to launch really soon. It was just the push I needed to be honest and helped me to realise that I knew a lot more about my niche subject than I first thought!
Cheers, Simon Wild
I just finished your book recently (bought it from Waterstones) and it inspired me to start my own business designing creative illustrated products for children which I hope to launch really soon. It was just the push I needed to be honest and helped me to realise that I knew a lot more about my niche subject than I first thought!
Cheers, Simon Wild
I love your book The Niche Expert! Helped me to become
The Restaurant Coach! You rock!
Donald Burns of DonaldBurns.net
Donald Burns of DonaldBurns.net
Thanks Rachel. Your Niche Expert book is helping every
step of the way.
Natalie Canning of Natalie Canning Interiors
I love Rachel Henke's book The Niche Expert. An easy to
understand yet powerful guide to build an online marketing
business. Love it.
Tony Scarcia, Queensland, Australia
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
I purchased your book recently and am loving it!
Grant B
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
More Rave Reviews click HERE: Reviews***
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