Are you an expert or a bargain basement store?

Published: Wed, 11/06/13


November 6th 2013 Ezine -  Issue #163

Hi
I'm sitting in bed with my good friend, Mac, writing to you.
 
King George, little kitty cat is curled up at my feet.
 
It's early morning and so cosy up here.
 
I guess I'll always have a writer's heart with my unguru like
approach.
 
This is the beauty of creating a biz that suits your lifestyle so enjoy
every little thing about doing it 'your way,' and don't worry 'what they
say!'
This week's challenge (below) explores whether you're falling into the common
trap of selling your services like a bargain basement store.
 
Love and success
Rachel
http://www.Rachelhenke.com
 
p.s If you're ready to create an online event (webinar or teleseminar)
check out this fabulous service as it's the best one I've found:
Get your $1 21 day trial
 
 
***
The Challenge - Are You An Expert Or A Bargain Basement Store?
 
In last week's challenge I shared my thoughts on expert positioning and pricing so that you can hit your big income goals with greater ease.

No one ever says it is easy except perhaps for some of the big gurus who don't speak to you personally, but there are strategies to make things easier!

If you want to be seen as an expert you need to be charging premium prices otherwise you won't be positioned as an expert in your potential clients' eyes.

It's a practical approach and makes perfect sense but it's amazing how many coaches, consultants and other experts think that they need to start off charging very low prices for their services.

I mean by the time you factor in your preparation, marketing and delivery time some coaches and experts could be earning more working at Tesco's.

Nobody is going to come along and officially crown you ready to start earning what you're worth. Sorry if you were holding your breath for that!

You are going to have to decide you are worthy of a promotion yourself and developing this mindset is one of the most important factors in my work with clients.

So I promised you another pricing secret this week and here goes...
 
***

What Do You Think?
 
Let me know what you think or ask a question on: Facebook
 
For daily inspiration or to tweet me a question or comment follow me on Twitter
 
Or simply hit reply or email info@Rachelhenke.com with your questions
or feedback 
 
***
Did You Get Your Copy of The Niche Expert Book Yet?
 
If you're serious about attracting your perfect clients online, it's a must read
and works hand in hand with the weekly challenge.
 
Order Your Copy of The Niche Expert:
The Niche Expert is available on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other good book stores.
 
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
Bonuses include a Marketing Game Plan Template & 
Social Media Strategy for less than 30 minutes per day. 
 
Latest 'tweetback & faceback' from the internet highway ...
 
I love your book The Niche Expert! Helped me to become
The Restaurant Coach! You rock!
Donald Burns of DonaldBurns.net
 
Thanks Rachel. Your Niche Expert book is helping every
step of the way. 
Natalie Canning of Natalie Canning Interiors
 
I love Rachel Henke's book The Niche Expert. An easy to
understand yet powerful guide to build an online marketing
business. Love it.
Tony Scarcia, Queensland, Australia
 
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this 
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
 
I purchased your book recently and am loving it!
Grant B
 
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
 
Mike Klingler, The Online School of Business

For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
More Rave Reviews click HERE: Reviews***

Please note that many of the links to 3rd-party products that may appear
in this ezine and on my websites are affiliate links that may pay me a
commission if you invest in them. It's a win-win because you don't pay
more but I get a thank you for sending them new customers. 
I only ever recommend a service or program that I have used or would
use myself. My role is to save you the time and energy of trawling through
all the 'stuff' out there and bringing the very best of what works directly to your inbox.