How to craft your juicy marketing message so your perfect clients find you online

Published: Wed, 11/13/13


November 13th 2013 Ezine -  Issue #164

Hi
 
I've been having a taste of my own medicine this week as I've taken a
big leap to work with a coach and mentor on my business.
 
The first thing we're doing is realigning my niche, positioning and branding.
 
It's been quite an eye-opener as when you're used to helping others
with your expertise it's amazing how blind you can be when it comes
to your own stuff.
 
So if that's been happening to you - don't feel bad. Marketers need
marketing coaching, Life coaches need coaching, business consultants
need coaching and on it goes ...
 
It's actually super exciting once you surrender to the process
and move away from the 'I should know that,' and 'I'll do it all
alone,' way of thinking.
 
The 'Expert' space is changing so fast you really are wise to work
with someone on a regular basis to give you feedback on your unique
positioning as it can be a very tiresome task otherwise!

This week's challenge is designed to help you craft or re-brand your
juicy marketing message so that your perfect clients can find YOU online.
 
Remember you can apply this to a specific programme too as you
need a memorable marketing message for everything you offer, not just
for your overall business: Juicy Marketing Message
 
Love and success
Rachel
http://www.Rachelhenke.com
 
p.s Last call: If you're ready to integrate a high-end offer into your coaching, consulting or services business check out this VIP day free training I highly recommend.
 
 
***
The Challenge - How To Craft Your Juicy Marketing Message So Your Perfect Clients Find You Online 

I'm writing this today because a couple of things happened recently to remind me how powerful having a memorable marketing message is for expert entrepreneurs.

Here's why you need a memorable marketing message or USP (Unique Selling Proposition)

Your perfect clients aren't always ready to work with you the instant they discover you.

Some are, but most aren't.

That's why I preach list building day and night.

However an online presence and/or frequent offline networking won't do you much good if your message is dull.

This is why I teach "niche experts" to craft a juicy marketing message that will stand out and ensure you are remembered.

If you're not fully aligned with your business mission you may find it hard to stick with a marketing message long enough to get any traction.

Don't quit too soon!

***

What Do You Think?
 
Let me know what you think or ask a question on: Facebook
 
For daily inspiration or to tweet me a question or comment follow me on Twitter
 
Or simply hit reply or email info@Rachelhenke.com with your questions
or feedback 
 
***
Did You Get Your Copy of The Niche Expert Book Yet?
 
If you're serious about attracting your perfect clients online, it's a must read
and works hand in hand with the weekly challenge.
 
Order Your Copy of The Niche Expert:
The Niche Expert is available on kindle, paperback & e-book and the book
is in stock on Amazon as well as many other good book stores.
 
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
Bonuses include a Marketing Game Plan Template & 
Social Media Strategy for less than 30 minutes per day. 
 
Latest 'tweetback & faceback' from the internet highway ...
 
I've been busy! After buying your "Niche Expert" book we refocused our marketing on content. We now have an opt in fortnightly newsletter, Perform, which is steadily growing its circulation. We also became Kindle publishers to promote our expertise through Kindle. But, serendipity took over and we have published three books for others and I was asked to write a management book for an american book publisher. It is as they say, you can never tie cause and effect, but it does work!
Stephen W Walker, motivationmatters.co.uk 
 
Reading a great book The Niche Expert by Rachel Henke
Jane Farrelly, @focus_coaching
 
Hi Rachel
I just finished your book recently (bought it from Waterstones) and it inspired me to start my own business designing creative illustrated products for children which I hope to launch really soon. It was just the push I needed to be honest and helped me to realise that I knew a lot more about my niche subject than I first thought!

Cheers, Simon Wild

I love your book The Niche Expert! Helped me to become
The Restaurant Coach! You rock!
Donald Burns of DonaldBurns.net
 
Thanks Rachel. Your Niche Expert book is helping every
step of the way. 
Natalie Canning of Natalie Canning Interiors
 
I love Rachel Henke's book The Niche Expert. An easy to
understand yet powerful guide to build an online marketing
business. Love it.
Tony Scarcia, Queensland, Australia
 
Rachel, a huge thank you for your book "Niche Expert"!:)) I've read in one this 
Saturday afternoon. You are such an inspiration!
Alexandra Voronina, From Russia with Love
 
I purchased your book recently and am loving it!
Grant B
 
The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
 
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
 
More Rave Reviews click HERE: Reviews***
Please note that many of the links to 3rd-party products that may appear
in this ezine and on my websites are affiliate links that may pay me a
commission if you invest in them. It's a win-win because you don't pay
more but I get a thank you for sending them new customers. 
I only ever recommend a service or program that I have used or would
use myself. My role is to save you the time and energy of trawling through
all the 'stuff' out there and bringing the very best of what works directly to your inbox.