3 reasons to get clients BEFORE you create your digital product
Published: Wed, 02/19/14
February 19th 2014 Ezine - Issue #176
Hi
It's half term and school is out here in the UK so I'm working very part-time
this week.
Today I'm off with my teenage girls for a full on shopping fun-fest in Norwich.
Hubbie is in London showing our Israeli family the sights and then they'll be
coming to stay for a few days before heading off to see Liverpool play
Swansea.
My absolute favourite benefit of having an 'any location business' is the freedom
it can bring you. There's no fancy office to maintain or employees to worry about.
Even if you have an assistant they could be half way across the world.
It's not for everyone but for freedom seekers it's the best set up, especially in
holiday times when you want to be flexible for your family.
Love and success
Rachel
http://www.Rachelhenke.com
p.s The new podcast format of the challenge is being very well received
and you can download it at the top of the text posts OR subscribe via itunes.
p.p.s You'll need a podcast app for your device of choice and then you can
listen to every challenge 'on the go' if you like. I'd really appreciate your
rating my channel if you can spare a few moments. Access links below. :)
***
The Challenge - 3 Reasons to Get Clients BEFORE You Create Your Digital Product
This week's challenge is also available to listen to or download in audio format here at the blog as well as at my podcast channel so be sure to subscribe if you want more via your device.
I have a lot of discussions with my clients about this topic so I thought it would be a valuable one to cover for you today.
There is SO much hype about what works in online marketing and what doesn't.
And there are SO many options for marketing online that it's easy to allow yourself to be overwhelmed to the point where you're jumping around from one shiny temptation to another.
I understand because I also have days where I get distracted and don't follow my plan to the letter. In this crazy digital age there's probably not a person alive who works online and doesn't get sidetracked at some point in the day!
It's easy to slip into the black hole of social media or the latest and greatest online strategy that the gurus recommend and before you know it you're completely off track.
One of the biggest myths I have to deal with dispelling for my clients is that you can't just throw up a digital product and start making tons of cash whilst you sleep.
Of course you can throw up a product and maybe you will make a tonne of cash but the chances that you will as an inexperienced online entrepreneur without a loyal following are next to non existent.
Frankly I don't want to risk my reputation as a practical and results based coach by encouraging my clients to take that pot luck approach.
Yes it's sexy to imagine you'll make thousands by creating a digital product and never have to work again but the reality is that the digital gurus work longer and harder on making that happen than they probably would in any job.
And if the digital guru isn't working long and hard you can bet your bottom dollar that they have a team that's working round the clock split-testing and experimenting with driving massive traffic to their product offer.
Now for most of us that isn't a realistic scenario and we have neither the will nor the way to set up a digital lab!
You've come online to build an audience for your products and/or services and you want to make money in this lifetime.
So the digital product route can be a good one but only if you already know exactly what your perfect clients or customers want enough to pay for it.
Click here for my top 3 reasons for getting clients BEFORE you create your flagship digital product
I have a lot of discussions with my clients about this topic so I thought it would be a valuable one to cover for you today.
There is SO much hype about what works in online marketing and what doesn't.
And there are SO many options for marketing online that it's easy to allow yourself to be overwhelmed to the point where you're jumping around from one shiny temptation to another.
I understand because I also have days where I get distracted and don't follow my plan to the letter. In this crazy digital age there's probably not a person alive who works online and doesn't get sidetracked at some point in the day!
It's easy to slip into the black hole of social media or the latest and greatest online strategy that the gurus recommend and before you know it you're completely off track.
One of the biggest myths I have to deal with dispelling for my clients is that you can't just throw up a digital product and start making tons of cash whilst you sleep.
Of course you can throw up a product and maybe you will make a tonne of cash but the chances that you will as an inexperienced online entrepreneur without a loyal following are next to non existent.
Frankly I don't want to risk my reputation as a practical and results based coach by encouraging my clients to take that pot luck approach.
Yes it's sexy to imagine you'll make thousands by creating a digital product and never have to work again but the reality is that the digital gurus work longer and harder on making that happen than they probably would in any job.
And if the digital guru isn't working long and hard you can bet your bottom dollar that they have a team that's working round the clock split-testing and experimenting with driving massive traffic to their product offer.
Now for most of us that isn't a realistic scenario and we have neither the will nor the way to set up a digital lab!
You've come online to build an audience for your products and/or services and you want to make money in this lifetime.
So the digital product route can be a good one but only if you already know exactly what your perfect clients or customers want enough to pay for it.
Click here for my top 3 reasons for getting clients BEFORE you create your flagship digital product
***
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@RachelHenke Thanks for a great book Rachel I learned a lot from it! I recommend to anyone who needs to raise their professional profile
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It's also packed full of resources to help you plan, create and improve your marketing funnel. I found Rachel's social media strategy to be a great time saver. Highly recommended!"
It's also packed full of resources to help you plan, create and improve your marketing funnel. I found Rachel's social media strategy to be a great time saver. Highly recommended!"
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Welcome to the new economy!" (extract from the foreword)
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