How to get help with your online marketing without losing control of your business
Published: Wed, 03/05/14
March 5th 2014 Ezine - Issue #178
Hi
I'm so excited to be leaping into Spring and am happy to share that yesterday
was the first time since last Autumn I've been out without my coat on!
featured in The Wall Street Journal as an expert contributor.
A year ago he couldn't be found on the search engines and now he's taking
calls from The Wall Street Journal, if you please!
Pretty sweet ... being recognised as an expert on your
topic is what happens for you when you get strategic with your content
creation and brand.
These kinds of claim to fame although to some may seem superficial, are game-changing for your credibility and positioning in your market place.
So in this week's challenge (below) we look at how to get the help you need
with your online marketing without kissing goodbye to control of your business.
This topic is perfect for those with a tendency toward doing everything themselves
and being a control freak. (I'm a reforming one so am very well qualified to
write about this!)
Love and success
Rachel
http://www.Rachelhenke.com
p.s One of my mentors, publishing legend & star behind the million $
newsletter 'Early to Rise,' MaryEllen Tribby, has just reopened her
'Inbox Empire.' It's an excellent and very affordable course - perfect for you if you're just starting out and don't know exactly what your expertise is yet
but know you want to work online.
Get the full scoop on how to create a profitable digital mag here:
p.s.s If you decide to join, forward me your receipt and I'll gift you
with a 30 minute bonus coaching session that you can use for whatever
you need help with. To qualify for this £200/ $300 special bonus please make
sure you join through my link here: https://tribby.infusionsoft.
***
The Challenge - How To Get Help With Your Online Marketing Without Losing Control Of Your Business
This week's challenge is also available to listen to or download in audio format here at the blog as well as at my podcast channel so be sure to subscribe if you want more via your device.
As a solo professional or director of a small company, the topic of whether you should go the DIY route or get help with your branding and marketing is a timely one in this new digital world.
When you're starting out it's tempting to try to do it all yourself and sometimes that can be a great way to go.
I know that's not what you'll usually hear from the gurus. They tend to say things like, 'outsource it all,' and 'don't waste your time on that.'
The big problem I've found with that approach is that you can feel like your marketing system is completely out of your control. (And it usually is)
I'm not saying that I recommend you become a Wordpress expert when your core brilliance is as a coach, consultant, speaker or therapist, but if you don't know how to log into your website you'll be heading for trouble one of these fine days.
On the other hand you don't want to invest a ton of time, effort and energy into building your website rather than focusing on getting clients and delivering your expertise.
So it's a fine line with a big black pothole either side of it.
By the left pothole the sign says - 'Beware! You can't get back your lost time.'
By the right, 'Beware! Don't give away control of your marketing to someone else.'
So what's the answer? Click here to find out
As a solo professional or director of a small company, the topic of whether you should go the DIY route or get help with your branding and marketing is a timely one in this new digital world.
When you're starting out it's tempting to try to do it all yourself and sometimes that can be a great way to go.
I know that's not what you'll usually hear from the gurus. They tend to say things like, 'outsource it all,' and 'don't waste your time on that.'
The big problem I've found with that approach is that you can feel like your marketing system is completely out of your control. (And it usually is)
I'm not saying that I recommend you become a Wordpress expert when your core brilliance is as a coach, consultant, speaker or therapist, but if you don't know how to log into your website you'll be heading for trouble one of these fine days.
On the other hand you don't want to invest a ton of time, effort and energy into building your website rather than focusing on getting clients and delivering your expertise.
So it's a fine line with a big black pothole either side of it.
By the left pothole the sign says - 'Beware! You can't get back your lost time.'
By the right, 'Beware! Don't give away control of your marketing to someone else.'
So what's the answer? Click here to find out
***
Did You Get Your Copy of The Niche Expert Book Yet?
If you're serious about attracting your perfect clients online, it's a must read
and works hand in hand with the weekly challenge and all my coaching programmes.
Order Your Copy of The Niche Expert:
The Niche Expert is available on kindle, paperback & e-book and the book
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For all order options, details of $247 (approx £200) free training
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Bonuses include: Three in-depth training videos on the Niche Expert System showing you how to create a solid foundation for your
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Social buzz & Expert reviews for the Niche Expert
"If
you're building a business online, this book is a 'must have' for your
book shelf. Rachel shows you how to think about your business model and
marketing plan in simple easy-to-follow steps. It''s jam packed with
ideas to help get you to achieve your goals so much faster. I highly
recommend it."
Stephanie Hale, MD of The Millionaire Bootcamp for Women
@RachelHenke Thanks for a great book Rachel I learned a lot from it! I recommend to anyone who needs to raise their professional profile
Jane Farrelly, @focus_coaching
"What a fantastic guide, Rachel really gets you thinking about your business model and your marketing message.
It's also packed full of resources to help you plan, create and improve your marketing funnel. I found Rachel's social media strategy to be a great time saver. Highly recommended!"
It's also packed full of resources to help you plan, create and improve your marketing funnel. I found Rachel's social media strategy to be a great time saver. Highly recommended!"
Elene Marsden, Better Act Now, ACT Trainer & Consultant
"The Niche Expert is the most encapsulated and easy-to-follow
"how to" book on starting an online business I've read.
Welcome to the new economy!" (extract from the foreword)
Mike Klingler, The Online School of Business
For all order options, details of $247 (approx £200) free training
bonuses when you order click here: The Niche Expert
More Rave Reviews click HERE: Reviews***
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commission if you invest in them. It's a win-win because you don't pay
more but I get a thank you for sending them new customers.
I only ever recommend a service or program that I have used or would
use myself. My role is to save you the time and energy of trawling
through
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